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December 2009 |
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| Ideas | |
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The Siegel+Gale Moniker Monitor: Smartphones
By Jeff Lapatine
There are many factors that affect how consumers make decisions about product brands. As practitioners in the brand strategy and naming field for over 40 years, we understand the nuances of what drives brand choice. One thing that’s highly important is the right product name.
We thought it would be an interesting exercise to, from time to time, visit the marketplace and ask consumers directly what they like or don’t like about certain product names.
Introducing the Siegel+Gale Moniker Monitor™.
Each month or so, we’ll select a different product category, do some market research (online survey with about 400 statistically significant potential purchasers), and find out what people think about the names of some newly launched products. This month, we’ve picked cell phone/smart phone names.
To read more about the survey, click here. |
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| Events | |
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See you at CES
Event Preview: 2010 International CES
January 6-10, 2010
Las Vegas Convention Center
Las Vegas, NV
Join Siegel+Gale and the Consumer Electronics Association (CEA) and learn how global markets are connecting to promote growth in the consumer technology industry. Over 300 expert speakers and panel members, including Siegel+Gale's Managing Director, Jason Cieslak, will discuss industry trends and the strategies that contribute to the success of some of the world's largest and most influential technology companies.
For more information on this event, click here.
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| Case Study | |
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Bringing Continuity to Big Pharma
With a fractured identity system and too many logos, Pharmaceutical giant, Pfizer was slowly losing hold of its core brand.
Siegel+Gale was called in to audit all the company’s brand and communications practices—reining them in to build “One Pfizer.”
To read the case study, click here.
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| Highlight | |
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Strategy Director, Dona Wong, Publishes Book on Information Graphics
In The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data Facts, and Figures, Dona Wong offers expert advice on the graphic presentation of information. Available now for pre-ordering on Amazon, the book will be published on January 4, 2010.
To read the latest blog from Dona on the keys to effective information design, click here. |
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale's services can help your brand excel, contact us here. |
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