Why work with us? Well, mostly because of us.
Irene Etzkorn, Simplification Practice Advisor
Irene Etzkorn

Executive Director, Simplification, New York



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You’ll find her axiom, There is no such thing as a boring project, there are only boring executions sandwiched between aphorisms by Albert Camus and Alan Turing in "Quotes about Design," among the numerous other "Irene Etzkorn" references cited online and in the press. Irene, a long-time collaborator with Alan Siegel, is credited with helping him to widen the applicability of simplified communications beyond business forms and legal literature to become a means of rethinking the customer-organization relationship and retooling it to become a one-to-one conversation.

 
Maria Boos
Maria Boos

Strategy Director, New York



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Joining Siegel+Gale as a strategy director in the Simplification/Dynamic Media practice, Maria is an expert in streamlining and simplifying complex communications to help companies deliver the right information to target audiences at the right time and in the most effective channel.

 
Christine Mauro
Christine Mauro

Strategy Director, New York



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As a Strategy Director and Information Architect in the Simplification Group at Siegel+Gale, Christine specializes in solving complex communication problems for clients.

Since joining Siegel+Gale in 1994, Christine has developed simplified design and architecture for documents, web sites, on-line applications, information flow processes and content strategies for clients in industries ranging from brokerage services, telecommunications, consumer credit, mutual funds, insurance, banking, healthcare, utility, and government.

 
Charlene Raytek
Charlene Raytek

Strategy Director, New York



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As a Strategy Director at Siegel+Gale, Charlene works in the simplification practice to create streamlined, clear communications. For over 20 years, Charlene has worked with numerous Fortune 500 companies to create thoughtful approaches to information challenges across a range of industries included financial services, insurance, telecom, consumer products and pharmaceutical companies.

 
Dona Wong
Dona Wong

Strategy Director, New York



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Dona Wong is a Strategy Director of Information Design in Siegel+Gale’s pioneering Simplification Practice. Dona is expert at bridging the analytical and visual worlds. Her role at Siegel+Gale is to deliver state-of-the-art communication solutions for clients, while focusing on best practices that reinforce the firm’s leadership position in information design and data visualization.

 
Rachael Keeler, Senior Information Architect, New York
Rachael Keeler

Senior Information Architect, New York



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As a senior information architect in Siegel+Gale’s Simplification Group, Rachael creates user-centered solutions that satisfy customer expectations for utility and ease of use, while also supporting business requirements and brand strategy. She is involved in analyzing user needs and business objectives, including conducting interviews with stakeholders and users, developing content and workflow maps that indicate process and systems implications, navigation, and content relationships. Rachael’s clients have included the SEC, NASD, Allstate, Motorola, and Genworth.