Lori Cummings
Global Director: Project Management, New York
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Lori’s philosophy is to blend the science of rigorous project management with the art of thoughtful and strategic brand innovation efforts. With over 20 years experience in project management and design, Lori began her career at Siegel+Gale as an information designer shortly after earning her bachelor’s degree from the Institute of Design at IIT Chicago. During her first stint at Siegel+Gale, she worked extensively on information design programs with clients such as the IRS, Prudential, Progressive Insurance, AT&T, MCI, Verizon, Sears, American Express, DHL, Royal Mail, and British Telecom. After working in Siegel+Gale’s UK office, Lori led the firm’s Simplification practice in New York from 1999-2000. During that time, Lori earned her certification in project management from the AMA; consulted with BusinessEdge Solutions as a project manager in the user experience group; led the UI development for Medco Health’s pharmacy intranets; and worked with BrandActive in Toronto to plan, manage, and implement large-scale corporate identity programs for clients such as State Farm, JPMorgan, AT+T Wireless/Cingular, and Caterpillar.
Lori’s knack for managing diverse skill sets (designers, writers, information architects, a host of consultants, and more), combined with her education and experience in design and project management, explains why Siegel+Gale wisely and none-too-subtly implored her to build and lead a global project management practice as a key pillar for our clients’ success.
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Angelle Bourgeois
Senior Account Director, Los Angeles
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Angelle is a senior account director at Siegel+Gale. A recent transplant to our Los Angeles office, Angelle has managed many large-scale clients and teams including Siegel+Gale’s multi-million dollar global relationship with American Express. Over the past four years Angelle has overseen every aspect of the S+G/American Express relationship – from brand identity, product architecture, naming, and card design, to the creation and management of global graphic standards, membership strategies, and the extension of the American Express brand into emerging media.
Angelle’s experience includes a variety of account management and strategic planning engagements at advertising agencies with a focus on design and digital media in New York, New Orleans and San Francisco. She has had a successful background in relationship development and management of major accounts with over 15 years experience in both consumer and B2B brand experience across multiple industries including financial services, technology, telecommunications, materials science and publishing.
A Louisiana native, Angelle has perfected a mean jambalaya and has been known to fly live crawfish out to many of the cities she’s enjoyed living in across the United States for a traditional Louisiana crawfish boil. As they are quite slippery, she may have accidentally introduced the species into one or more nearby fresh water streams over the years.
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Holmfridur Hardardóttir
Senior Account Director, New York
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While her Icelandic name can be a bit tricky to newcomers, those of us lucky enough to work with Holmfridur Hardadóttir ((literally translated, "Hörð’s Daughter"), know that mastering the tough pronunciation is well worth it. Holmfridur brings extensive experience in brand design and project management systems, ensuring the seamless integration of strategic and creative talent while also keeping a close watch on the management of project plans, work streams, and resources.
After beginning at Siegel+Gale Los Angeles as a Project Management Director on projects for brands like Agility and Pillsbury, Holmfridur was promoted to the role of Director of Relationship Management, leading engagements for key clients such as the Four Seasons, Microsoft, McAfee, and ECMC. Most recently, we’ve been lucky enough to welcome Holmfridur to our New York office, serving as Senior Account Director for our relationship with American Express.
Before joining Siegel+Gale, Holmfridur cultivated her account management and brand design skills at FutureBrand, where she managed large-scale brand identity and implementation projects. She also acted as a client-relations lead to ensure deliverable quality, profitability, and client satisfaction. Engagements under her watch included the re-branding, launch communications, and brand management for the Intel masterbrand and products, ongoing brand implementation and communications for UPS, and brand optimization and implementation for the Marriott Full and Select service brands.
Holmfridur earned her master’s degree in sculpture and has lived, in addition to her time on both the West and East Coast of the United States, in America’s heartland of Iowa.
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Evan Molho
Account Director, New York
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Evan is a seeker of patterns in all milieus, from design, music, food, and architecture to strategy and brand development. In his role as Account Director, Evan manages day-to-day relationships and delivers the firm’s services to achieve our clients’ business strategies and objectives. Siegel+Gale clients and teams benefit from Evan’s 15+ years of experience managing design, strategy, and implementation, including brand and retail roll-out.
Evan joined Siegel+Gale in 2007 as a Senior Project Manager and was promoted to Account Director in 2008. Prior to joining Siegel+Gale, Evan was the Director of Strategy and Development at Purepartner by Design, Senior Associate in the New Business group at Lippincott, and served a long tenure in the retail and branding group at Gensler.
His ability to create form from chaos across media has endeared him to a broad range of clients that includes American Express, Comcast, Donna Karan, Hilton Grand Vacations, JPMorgan Chase, Microsoft, Nissan North America, Penske, and Staples.
An English major at the University of Rochester with a music minor from the school’s Eastman School of Music, Evan earned his master of architecture degree at the Southern California Institute of Architecture (SCI-Arc), where he studied with such notable thinkers and educators as Tom Buresh, Neil Denari, and Lebbeus Woods.
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Rob Snyder
Account Director, New York
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A connoisseur of culture and language, Rob brings an international understanding of brands and business to his role as Account Director for Siegel+Gale New York. His unique blend of global experience in consulting, strategy, and brand management lends him a formidable advantage in keeping our clients happy, no matter what kind of obstacles may arise.
Rob began his career in investment banking, building business and establishing client relationships throughout the Middle East and Europe, including Israel, Spain, the Netherlands, Germany, and the United Kingdom. For his next challenge, Rob worked in management consulting at MarketBridge, creating effective and lasting strategies for industry leaders such as IBM, Humana, and Kodak. The global experience and industry knowledge cultivated during these roles prepared him well for his most recent position as Vice President of Global Brand Strategy at MasterCard, where he planned and executed successful global marketing programs and campaigns for the brand.
Rob graduated from Tufts University with a degree in international relations, and went on to earn his MBA from the Kellogg School of Management at Northwestern University. When he’s not busy directing our client engagements, Rob enjoys home brewing, playing ice hockey, and chasing his six children around his home base of Chestnut Ridge, New York.
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Jo Green
Account Director, London
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She affects not to understand the "Mean Joe" reference (Mean Joe Greene, an American Football Hall-of-Famer) every time it’s tried on her, and this writer did, repeatedly.
That’s not to say she doesn’t appreciate the United States, where, over six years, she learned to prefer after-work Highballs to her native English custom of High Tea. For Jo, it’s good to be back in the UK, where London’s "truly disappointing weather" is somewhat offset by the City’s "better buses" and, where, best of all, she has the chance to play a part at Siegel+Gale’s flourishing UK office.
S+G wasted no time testing her, dispatching Jo to Doha and the QTel client her very first week aboard, where she lived up to her advance billing as an accomplished project manager. She comes to the role by way of a graphic design degree from Southampton and ten years at Interbrand UK and US, where her many clients included AT&T, Craftsman, and Covidian (a Tyco subsidiary). As project manager for XEROX, Jo supervised the rollout of their new brand look.
Jo, born in Oxfordshire, is a country girl. She loves the outdoors, and, in her spare time, treks the South of France, Italy, or New Zealand, often with skis or snowboard somewhere close at hand. She’s also been known to hang-glide, which, given her importance to the smooth functioning of the fast-growing London office, we hope she’ll curtail for the time being.
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Ana Gonzalez
Account Director, Dubai
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Ana was drawn to branding because of its unique requirements for both strategic and creative thinking. She is passionate about engaging with clients to define how to achieve their business objectives through smart and relevant branding.
Ana has lived and worked in Spain, France, the UK, Argentina, and Malta. Now an Account Director on the Siegel+Gale Dubai team, she brings a wealth of experience cultivated during her 15 years working at top branding consultancies.
While at Wolff Olins, Ana was part of the team that defined Movistar, which grew to become Telefonica’s main commercial global brand. Prior to that, Ana worked at Nokia to deliver global brand guidelines and strategies for the brand’s global retail program. In Malta, Ana managed the implementation of the new brand for Maltacom, now rebranded as GO.
Ana arrived in the Middle East as Interbrand’s sole permanent representative in Dubai. From this position, she managed various projects in the MENA region including Gulf Finance House (Bahrain), Dubai Shopping Festival (Dubai) and the branding of Moroccan telecommunications company, Wana.
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Maya Bacon
Senior Project Manager, New York
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Before you know it, effusive, ebullient, energetic Maya, of the good-natured, often humorous touch, has moved your project to successful completion‚ usually right on or under-budget.
Maya has tackled global rebrands and implementation, for clients in the non-profit sector to billion dollar corporations, and has successfully maintained these relationships for years. Her client list includes KAUST, Pfizer, Time Warner Cable, United States Mint, Bloomberg, Breast Cancer.org, to name a few.
Maya’s unique knack for defusing tension, making progress, and jealously guarding the treasure chest comes from her experience and training in film production, a passion she fueled, when, like her illustrious namesake and distant relative, Sir Francis Bacon, she spent important formative years studying in France and England. From the University de Marseilles III in Aix-en-Provence, she moved on to London’s University of Richmond (where she produced documentaries for the BBC), then, as she puts it, she, "Begged her way" into the ultra-elite University of Wisconsin Film School.
Whence this affability, this ability to make a roomful of egos play nice, and, most definitely, this underlying toughness? We look to her unique combination of city and country attributes: in her easy going way she brooks no b… nonsense. And, of course, there was her upbringing on a Minnesota commune, where people learn very early to get along, or to get going. Plus, growing up with approximately 60,000,000,000,000,000 mosquitoes, you develop a thick‚ yet to all appearances, damaskaskin.
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Catherine Davie
Senior Project Manager, Los Angeles
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Catherine Davie is a senior project manager at Siegel+Gale. She began at the company as a strategist, where she worked extensively with Yahoo!, focusing on strategic positioning, brand architecture, design strategy, and naming. Before joining Siegel+Gale in 2008, she led strategy projects at Octagon Worldwide, one of the world’s largest sports and entertainment marketing agencies. She has managed projects with several Fortune 500 clients including MasterCard, The Home Depot, AutoTrader, and vitaminwater. She developed entertainment-specific marketing strategies, consulted on strategic property/sponsor alignment, and negotiated and executed activation programs associated with those properties.
Catherine attended the University of Michigan on an athletic scholarship for softball and received a B.A. in English. While a student-athlete, she earned an All-American Award and set several Michigan and Big Ten softball records. After graduating from Michigan, Catherine went on to play professionally for one season before deciding to do what the NCAA commercials say and “go pro in something other than sports.”
When she is not working, Catherine enjoys playing/watching sports, writing comedy, playing her guitar, cooking, and spending time with friends and family. She hopes to one day write a comedy screenplay and see it turned into a film.
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Robert Kurisko
Senior Project Manager, New York
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Robert Kurisko joined Siegel+Gale New York as a senior project manager for the simplification practice. His role at Siegel+Gale has been to oversee a team of designers and writers as they develop taxpayer notices for the IRS.
Robert has over nine years of experience in project management. Prior to joining Siegel+Gale, he was the senior account executive for the UBS account at Publicis, responsible for managing millions of advertising dollars and an agency team to produce advertising creative for the brand around the world. He also assisted agency and senior UBS marketing executives in developing brand strategies for various divisions.
Robert entered the advertising world as a print production manager where he learned how to effectively manage project resources, timing, and finances in the fast-paced agency environment. From there, he transitioned into an account manager, working on accounts for some of the world’s leading brands, including Citigroup, Smith Barney, and BMW Motorcycles, applying his knowledge to help clients save time and money.
Robert holds a bachelor of science in business administration from Bryant College and an advanced certificate in modern art connoisseurship studies from Christie’s.
He lives in Jersey City, NJ, with his wife.
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