Group Director: Naming and Brand Architecture, New York
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Did you ever stop and wonder, "What goes into creating a name?"
Well, almost all the hundreds of corporate, product, and service brand names
Siegel+Gale has created share one very vital ingredient: Jeff Lapatine,
group director in Siegel+Gale’s Consulting Group, and the person responsible for the
firm’s naming and brand architecture business worldwide. So you can stop
wondering.
Senior Strategist, New York
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Gloria Siegel has worked for Siegel+Gale since 1971, handling marketing, naming, and writing assignments for a wide variety of clients, including Citicorp/Citibank, BP America, Historic Hudson Valley, Hanes, Prudential, Komatsu-Zenoah, USX, and Xerox.
Senior Strategist, New York
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Maybe his knack for naming comes from his comings and goings to places like Bali, Singapore, Prague, Paris or even his favorite destination, Thailand… all places where, to the American ear, consonants and vowels come together in refreshingly unexpected combinations. Or perhaps Anthony Mitchell developed his strongly free-associative, cross-connecting mind during the late nights he invested studying (mostly) for his economics degree at Brown or his marketing master’s from the Columbia Business School. For all of his business acumen there is still a big part of Anthony that we call "creative."
Senior Writer, New York
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In a manner befitting an Alexandre Dumas plotline, Alex Kroll arrived at Siegel+Gale by secretly replacing his brother, the extremely well-liked Michael Kroll and shipping the sibling off (and here’s where it becomes more like a Ludlum novel) to a secret, shadow-government reprogramming center somewhere in Washington State.
Alex Kroll brings wide experience and intermittent flashes of talent to copy for AARP, Allstate, American Express, Breast Cancer Dot Org, Cleanrest, Dell, Dewitt Stern Group, Dominion Energy, Easter Seals, HNTB, Houlihan Lokey, KAUST, Microsoft, Motorola, PG+E, Tata, and much of what you read about Siegel+Gale. You’ll encounter his work across a variety of disciplines including broadcast and print advertising, client and S+G collateral, voicebooks and even in the company’s employee biographies.
Senior Writer, New York
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Gregory collaborates with the strategy and design departments to analyze and implement Brand Voice. At Siegel+Gale, he has written for clients such as Motorola, Pfizer, and KeyBank, as well as American Express, Penske, Quest Diagnostics, and the United States Mint.