Thomas Mueller
Global Director, Dynamic Media
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Thomas Mueller joins Siegel+Gale as global head of the new Dynamic Media practice from Martha Stewart Omnimedia, where he was responsible for the customer experience of all Internet initiatives, including digital product vision and strategy, new product development, personalization tools and social media features, user research and usability, interface design and development, and the development of innovative digital marketing and ad sales products. In his new role, Thomas seeks to combine building brands with information architecture and design in a way that applies our ethos of Simple is Smart across all digital touch points.
Thomas started his career in his native Germany, where he was a designer for a number of design studios and advertising agencies. Moving to Los Angeles in 1994, he worked with Praxis Design for such clients as the Getty Museum, Los Angeles Contemporary Exhibitions, the American Film Institute, and the Art Center College of Design.
In 1995, Mr. Mueller joined Avenue A | Razorfish Inc. in New York, shortly after the company was founded, as design director. He quickly rose through the ranks in his nine years with the company, holding such positions as creative director in New York, San Francisco, and Los Angeles, and VP user experience for North America. As executive creative director, he developed award-winning integrated campaigns for clients including AOL, Cartier, CBS, Charles Schwab, Disney, eBay, Ford Motor, Giorgio Armani, HBO, New York Public Library, Sharp Electronics, Sony and Time Warner, among others.
From 2005 to 2006, Mr. Mueller was Senior VP Creative Director at Arnold Worldwide in New York, where he helped establish the digital practice and developed 360°, integrated marketing campaigns and customer experiences for brands including Hershey's Royal Caribbean, Fidelity Investments, ESPN Mobile, Amtrak, Spike TV, McDonald's, GSK, and Pfizer.
Additionally, Thomas is a frequent speaker at conferences and Internet industry events. He has contributed to a variety of books and magazines and often consults with national and international publications, including The Wall Street Journal and Forrester Research Reports. His awards include the New Media Invasion Gold Award, Cannes Silver Cyber Lion, Art Directors Club NY, The One Show, Webby, WebAwards, DesignInteract, and more.
Mr. Mueller holds a BFA in communications design from Fachhochschule München in Germany, an MFA in media design from the Art Center College of Design, and has successfully completed the Harvard Business School Executive Education Program "Business Perspectives for Design Leaders." When he is not clocking an average of 100-150 miles cycling on the weekends, Thomas enjoys skiing mountains that necessitate helicopter drop-off, snowboarding, and DIY remodeling of his home with his wife.
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Richard Pasqua
Creative Director, Dynamic Media, New York
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Richard wants to do for online branding what Alan Siegel has done for the concept of brand: make it the crown jewel of the business.
"It’s no longer a luxury," says Pasqua of branding in the new media, "We're in a time of tumultuous transition," he relates, "The old media are imploding and no one's sure what the Internet is going to transition to…"although we suspect that Richard has an inkling. It involves social media, the wonder of the customer dialogues that smart brands are now encouraging, and recognizing that everything from the search page of your web site to the user interface on your handheld device is a brand touch point. "It’s integral for your identity and growth." And he knows, from experience building brands online for CBS News and Entertainment, Hugo Boss, Universal Pictures, and most recently, as design director for Nickelodeon Online.
Does the online conversation endanger the "crown jewel?" How do you guard the brand? As a builder of such brand communities, Pasqua knows that "Brands are building microsocieties of enthusiasts, true believers, and partisans, and these people are more than happy to contribute insights and ideas and to protect the brands they’ve sworn loyalty to." As for the naysayers, critics, and cranks who enter the dialogue, "You empower the leaders of your microsociety, the people who’ve earned the approbation of others in the community, to serve as monitors. Deputize them."
Richard graduated CW Post University with a BFA in Fine Arts and spends what little free time he has composing electronic music, designing furniture, exploring 3D modeling and dabbling in experimental photography. For a man who spends so much time online, you might be interested to know that Richard, for some reason, has taken up actual surfing, off the shores of Long Island.
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Han Rhyu
Design Director, Dynamic Media, Los Angeles
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Han Rhyu came to Siegel+Gale, Los Angeles with nearly 10 years of international design experience. He has worked on various art, design, and film projects all over the world in culturally diverse locales such as Chicago, New York, San Francisco, Miami, Tokyo, Paris, and London.
Prior to joining Siegel+Gale, Han worked under the independent studio banner of Sens Projects in Paris, New York, and Los Angeles. Here, he took on a number of comprehensive branding and experiential design projects, focusing mostly on the media/entertainment and fashion/luxury industries for clients such as American Express, The Andy Warhol Foundation, Chanel, Hewlett Packard, LPG systems, NBC/Universal, Nintendo, and Samsung.
Earlier in his career, Han worked for several architectural and graphic/interactive design shops in New York, including the atelier of the Italian Designer, Gaetano Pesce.
Han holds a BFA from the School of the Art Institute of Chicago, Post Diplome studies at the ENSAD and INSEAD in France, and an MFA from the Art Center College of Design in Pasadena, CA.
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Inesa Figueroa
Senior Strategist, Dynamic Media, Los Angeles
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Since joining Siegel+Gale, Inesa has worked on clients including Sony PlayStation, Yahoo! and Rockwell Collins; acting in a strategic, project management and client partner role. Working with PlayStation, Inesa analyzed the current mobile space and helped to bring the PlayStation Portable brand to life online. Additionally, she has worked with Yahoo! to simplify user experiences, including registration and account management.
Prior to joining Siegel+Gale, Inesa worked at Schematic as lead software engineer, as well as at GSN—The Network for Games as a technical lead. While at GSN, she managed a team of developers working on mobile games, online multiplayer games and interactive television.
After receiving a B.A. in Mathematics and Chemistry from Kalamazoo College, Inesa attended the University of Chicago where she received her M.S. in Computer Science.
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Alyson Schonholz
Strategist, Dynamic Media, Los Angeles
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Alyson is a dynamic media strategist with Siegel+Gale, where she develops branding and online initiatives for clients including Sony PlayStation, Yahoo!, and Four Seasons Hotels and Resorts. Earlier in her career, Alyson was the director of communications for Schoolboardnet, a web service that distributes communications for school boards and districts throughout the country. While there, she developed and ran all corporate marketing and training programs.
Prior to Schoolboardnet, Alyson served the director of marketing for the Penn Club of New York, her alma mater’s private club in Manhattan. During that time, she led the programming office in planning and executing all of the Club’s events and related communications. She also led the membership office in creating marketing programs to attract and retain new members.
Alyson graduated magna cum laude from the University of Pennsylvania with a BA in Communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.
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Crystal Ginn
Producer, Dynamic Media, New York
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An artist with her Nikon D40, Crystal Ginn boasts another talent all-too-scarce in our brave new interactive media world: an ability to harness real-world, real-time production schedules to conjure brilliance on-budget, and on-time, out of the ether of the cybersphere.
Let's try that another way: Crystal Ginn is pioneering the application of real-world organizational principles to the interactive needs of clients on the internet, yoking the often obstreperous talents of the cyber-savvy and graphically-gifted to strict timetables and production goals. She is in fact, defining the state of the interactive production art, and her clients quite appreciate being in the van. Prior to assuming her latest responsibilities, Crystal elicited similar satisfaction from client and colleagues in production management for Siegel+Gale client American Express.
As with her gift for shooting superb tabletop, publicity, portrait and panoramic photos, creativity seems to come naturally to Crystal. Fluent in Greek, she has translated Modern Greek drama into compelling posters and other marketing materials for New York's Greek Theater Foundation, and further employed her graphic gifts to energize the collateral materials for her previous employer, the small-ship educational cruise line, Travel Dynamics International.
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Joe Kwon
Technical Strategist, Dynamic Media, Los Angeles
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Joe is a technical strategist for Siegel+Gale, responsible for providing insight and managing web development for client needs. While at Siegel+Gale, his clients have included Agility, Genworth, Sony PlayStation, and Children’s Hospital of Los Angeles.
Prior to joining Siegel+Gale, Joe was the senior web developer at Team One Advertising, leading the web development team. He ensured that his team delivered precision code for their major client's website, Lexus. He also maintained the role as primary technical consultant to the interactive department for all online and interactive initiatives.
Before that, he was a senior engineer at Dna Studio where he worked on large scale and high-volume websites for clients including Anheuser-Busch, Sony Pictures, Boost Mobile, Universal Pictures, and Coca-Cola.
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Amy Mew
Senior Information Architect and Usability Consultant, Los Angeles
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Amy Mew joined Siegel+Gale as a senior information architect and usability consultant. With over 9 years of experience in the dynamic media space, Amy is passionate about mobilizing technology and design to create usable, extensible, accessible, and gratifying user experience for high-profile websites, syndicated content websites, e-commerce websites, and web applications. While at Siegel+Gale, she has worked with Yahoo!, PayPal, Sony PlayStation, Genworth Financial, and Four Seasons Hotels and Resorts, to name a few.
Prior to joining Siegel+Gale, Amy held full-time and freelance positions at several interactive agencies in the Los Angeles area. Her clients have included Disney, Edison International, Toyota, Mazda, Nissan, Infiniti, Southern California Edison, TaylorMade Golf, Union Bank of California, and several others.
Amy graduated with honors from the University of California, Santa Cruz with a BA in Psychology.
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