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Thomas Mueller<br />
Global Director, Dynamic Media
Thomas Mueller

Global Director, Dynamic Media



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Thomas Mueller joined Siegel+Gale as global head of the Dynamic Media practice from Martha Stewart Omnimedia, where he was responsible for the customer experience of all Internet initiatives, including digital product vision and strategy, new product development, personalization tools and social media features, user research and usability, interface design and development, and the development of innovative digital marketing and ad sales products.

Since joining Siegel+Gale, Thomas has worked on engagements with clients including United Airlines, Du (UAE), American Express, Bloomberg, Care Support of America, Kahn Lucas: Dollie & Me, and LexisNexis. In his role, Thomas seeks to combine building brands with information architecture and design in a way that applies our ethos of Simple is Smart across all digital touch points.

 
Richard Pasqua, Creative Director, Dynamic Media
Richard Pasqua

Creative Director, Dynamic Media, New York



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Richard wants to do for online branding what Alan Siegel has done for the concept of brand: make it the crown jewel of the business.

"It’s no longer a luxury," says Pasqua of branding in the new media, "We’re in a time of tumultuous transition," he relates, "The old media are imploding and no one’s sure what the Internet is going to transition to…"although we suspect that Richard has an inkling. It involves social media, the wonder of the customer dialogues that smart brands are now encouraging, and recognizing that everything from the search page of your web site to the user interface on your handheld device is a brand touch point. "It’s integral for your identity and growth." And he knows, from experience building brands online for CBS News and Entertainment, Hugo Boss, Universal Pictures, and most recently, as design director for Nickelodeon Online.

 
Mary Quandt, Strategy Director, Dynamic Media, New York
Mary Quandt

Strategy Director, Dynamic Media, New York



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Mary Quandt is a strategy director in the dynamic media practice. Her expertise in user design research, experience and service design, along with her strong background in information architecture, drives the right messages to the right people, in the right environment to ensure successful brand experiences that delight her clients.

Mary has more than 10 years experience working in the field of innovation and customer experience. Prior to joining Siegel+Gale, Mary was the creative manager for Martha Stewart Living Omnimedia’s Digital Group where she was responsible for defining and implementing digital strategies to reinforce the brand and bring enthusiasts together. She also served as Design For Democracy’s user experience strategist where she helped set the design standards for national election ballots on behalf of the U.S. Election Assistance Commission, which were approved by congress.

 
Alyson Schonholz: Strategist: Dynamic Media, Los Angeles
Alyson Schonholz

Strategist, Dynamic Media, Los Angeles



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Alyson is a dynamic media strategist with Siegel+Gale, where she develops branding and online initiatives for clients including Sony PlayStation, Yahoo!, and Four Seasons Hotels and Resorts. Earlier in her career, Alyson was the director of communications for Schoolboardnet, a web service that distributes communications for school boards and districts throughout the country. While there, she developed and ran all corporate marketing and training programs.

 

Joe Kwon, Tech Strategist: Dynamic Media, Los Angeles
Joe Kwon

Technical Strategist, Dynamic Media, Los Angeles



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Joe is a technical strategist for Siegel+Gale, responsible for providing insight and managing web development for client needs. While at Siegel+Gale, his clients have included Agility, Genworth, Sony PlayStation, and Children’s Hospital of Los Angeles.