Justin Peters
Global Executive Creative Director
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With an insight into all aspects of branding challenges gleaned through two decades of work in North America, Europe, and the Middle East and a willingness to approach the situation from all angles, working with Justin Peters is simply inspiring.
Since joining Siegel+Gale in 2005, Justin has been a driving force behind some of the firm’s most creative and strategically sound branding solutions, including satellite services giant Intelsat, GE Real Estate, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank, Mexico’s Tres Rios luxury hotels, and the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia.
Justin relocated to Siegel+Gale’s London office in January 2008, where he created branding solutions for clients such as the International Islamic Trade Finance Corporation and Dubai Event Management Corporation. In 2009, Justin signed on to lead Siegel+Gale’s creative mission in our Dubai office. Keeping in mind cultural sensitivities of the region while still championing innovative solutions, Justin served as the creative lead on engagements for clients such as Du Telecom, Qtel, and Abu Dhabi Department of Economic Development. Justin also found the time tolecture at universities across the UAE and serve as the branding industry expert on a top Dubai radio talk show.Returning to New York in mid 2010, Justin brings a unique perspective to the role of Global Executive Creative Director.
Prior to joining Siegel+Gale, Justin was Creative Director at Carbone Smolan Agency where, for nearly 15 years, he oversaw the conceptual development, design, and production of identity programs, print communications, branded environments, and interactive experiences for a wide variety of clients, including Kodak, Sesame Workshop, Disney, The Chicago Symphony Orchestra, and I.M. Pei’s Miho Museum in Shiga, Japan.
An avid traveler, photographer, and musician, Justin received a BFA from The University of the Arts in Philadelphia, and has earned certificates from the Rhode Island School of Design and Parsons School of Design.
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Young Kim
Creative Director, New York
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Her brilliant ascent has seen, so far, but one creative success elude Young Kim: a perfect creme brulee. And we say "so far" because she’s got a new whipped egg yolk + blowtorch theory that should yield a delicious third-time charm. That’s Young Kim all the way. Finding the way to get it done, and getting it done efficiently, elegantly, and eye-catchingly — with or without pyrotechnic gases.
As a creative director at Siegel & Gale, Young’s talent for pleasing the visual palate earns citations and laurels from
Rebrand 100,
American Identity 2006, and
Identityworks. Her passion for designing fuels the creative team to create strategic and powerful branding programs. She creates programs for consumer brands, financial services, educational institutions, and non-profit organizations. Her client list? A menu of megabrands: American Express, Allstate, Better Homes and Gardens, Collegeboard, Dominion, Dow, GoldToe, GMAC, Ingersoll Rand, Motorola, Lehman Brothers, Robert Wood Johnson Foundation, Safe Horizon, The New School, and the American Jewish Committee. In July 2001, she received Siegel & Gale’s
ClientFirst award for providing superior client service.
Prior to joining Siegel & Gale, Young Kim was senior designer at Stark Design in New York where she oversaw design work on corporate identity programs, interactive experiences, packaging, book jacket design, and advertising. Her clients included Prudential Securities, Beacon Press, W.W. Norton, and the New York Times Magazine.
Young Kim received a BFA in communication design from the School of Visual Arts in New York, and a BA from Smith College, where she anchored the defense of the Smith Eleven as a cornerback and punt returner.
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Doug Sellers
Creative Director, New York
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A noted in-house arm wrestler, Doug Sellers is a creative director at Siegel+Gale, where he puts his powerful hands to peaceful and profitable use leading the charge for Moody’s, CleanRest, HNTB, Comcast, Sprint, Motorola Pivot, American Express, Merrill Lynch, Cummins, and Keane.
Prior to joining Siegel+Gale, Doug directed design at Wolff Olins’ New York and San Francisco offices. You can see Doug’s design legacy anytime you encounter GE, Carter’s, Smith & Nephew, Weil Gotshal & Manges, and Unicef. During his close to 20-year career, Doug has also lent his talents to Landor, Meta Design, and CKS Partners, where his clients included FedEx, Path, Exploratorium, Agilent Technologies, Barclays Global Investors, and NeXT Computer.
Doug earned his bachelor of fine arts in graphic design from the University of Kansas in Lawrence and his masters in graphic design from the Basel School of Design in Switzerland.
Despite his strict schooling in Swiss design, Doug, on occasion, and if the mood is right, can be talked into considering a serif typeface.
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Anne Swan
Creative Director, New York
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Three key factors contribute to Anne’s success. The first two are her broad creative abilities and keen understanding of the strategic end of the business. She is able to seamlessly integrate these two disciplines to provide a foundation for exceptional business decisions. The third factor is Anne’s aptitude for forging strong client relationships.
Anne is the creative director on our American Express account and her contributions have been vital to our long-standing position as American Express’ brand agency of record. Anne and her talented, dedicated, and enthusiastic team manage the broad scope of deliverables this client demands with effectiveness and finesse. These includes charge, credit and debit card design, visual branding systems, and strategic/design work for large-scale initiatives.
Additional Siegel+Gale projects that Anne has led include comprehensive identity and marketing systems for AARP, The New School, Environmental Defense Fund, Patroon Restaurant, Florida State University, Dollie & Me, and Siegel+Gale itself.
Her background includes experience in retail identities, packaging, and interactive with clients that include Abercrombie & Fitch, Victoria’s Secret, Rockport, and Sears. She has an in depth knowledge of packaging and a detailed grasp of the interactive.
Anne’s work has been featured in Communication Arts, Graphis, Print, and the AIGA Design Journal, and more.
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Matthias Mencke
Creative Director, Los Angeles
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Born, raised and schooled in Germany, Matthias came to the United States to broaden his horizon and to experience a diverse culture and different perspective on design. He brings a European design sensibility and marries it with strategic thinking to create unexpected yet relevant design.
After finessing his design and corporate identity skills at the top tier firm Wir Design in Braunschweig, Germany, Matthias joined Interbrand New York in 1999 to learn the tools of the branding trade. At Interbrand, he created, managed and implemented extensive branding programs for a range of international companies, including British Telecom, Deloitte Consulting, and IMS Health. In 2003, Matthias decided to go west and since settling in Santa Monica, he has collaborated with a number of agencies on a variety of projects, ranging from the rebranding for the cable network OLN to the development of a visual design system for eBay’s global marketplace.
Matthias is an accomplished communications designer and branding specialist with extensive experience in the creation, development, and implementation of comprehensive branding programs in all relevant types of media. His exceptional strategic, conceptual, and creative capabilities coupled with his attention to detail and dedication to the job will ensure that the result of an assignment will be unique design that meets critical business objectives.
Driven by curiosity, Matthias is eager to learn through new experiences and by embracing different points of view. In his free time, he enjoys crafting three-dimensional objects or simply working up a sweat on the soccer field.
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Clive Rohald
Creative Director, Europe
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For some reason, he only needs four hours’ sleep.
Which is good: because by the time the Siegel+Gale crew in Los Angeles hangs it up for the night, the S+G strategists in Dubai are up with the sun, and Clive’s cell phone starts ringing anew.
What’s the price of this and Clive’s other talents for, say, award-winning design, fearless creative leadership, and a knack for keeping clients very, very happy?
A massive, company-subsidized phone bill. Scads of spare batteries. A well-travelled laptop.
And four hours of sleep.
So it goes for the London-based creative director for Europe and the Middle East. During a few of the open hours in his 20-hour schedule, he also helps to develop naming and brand architecture solutions as well as the translation of brand strategies into compelling brand voice solutions–in languages that read left-to-right, and east-to-west.
Clive has worked in and around the S+G London office of Siegel+Gale for over 12 years. In 2003, he branched off to co-found Karakter, a strategic brand consultancy fostering and implementing global branding programs for Norsk Hydro, Romtelecom, and others. In 2007, Siegel+Gale acquired Karakter, where Clive returned in triumph, borne aloft in a sedan chair and cooled by waving palm fronds, as creative director of the London office. Clive immediately assumed the direction and management duties for creative design development for many important European and Middle Eastern identity programmes, lending the insights he has earned working on major identity design projects, including B. Braun, Roche Nicholas, Eurotel, Bank Hapoalim, Novartis, El Al, Click GSM, American Express, British American Tobacco, Green Flag, Czech Airlines, Romtelecom, and Solidere (the Lebanese private-public company for the reconstruction of Beirut).
Recent projects have included the development of the 75th Anniversary Campaign for Saudi Aramco (the state-owned national oil company of Saudi Arabia) and the development of the recently launched brand identity for LyondellBasell—the worlds third-largest chemical company.
Before joining Siegel+Gale, Clive worked with several leading design and advertising agencies in Auckland, Johannesburg, and London, including Ogilvy & Mather, D’arcy, Masius Benton & Bowles, and Landor Associates. His clients included BMW, Mercedes-Benz, South African Airways, Kellogg’s, and Cadburys.
Clive has a higher national degree in graphic design from the University of the Witwatersrand in South Africa.
It is also rumoured that he has in his possession, somewhere, a terribly neglected bed.
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Brendan McCormick
Creative Director, Dubai
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A world traveler in business as well as pleasure, Brendan’s career has so far taken him to the far reaches of Southeast Asia, back to Europe and now to the Middle East. He kicked off his journey with a six year stint in Hong Kong, establishing his own studio before returning to Europe to spend ten years in Madrid, his "adopted home."
In Spain, Brendan worked with Wolff Olins, where he served as creative director on engagements for brands like IESE, Madrid Km0, Ono, Optimus and Union Fenosa. During his time in Madrid, he also worked with Landor Associates as the creative director on projects that included Abadía Retuerta, Caja Madrid, Gallina Blanca, Mylan, PepsiCo and Schweppes.
Brendan has also worked independently with clients such as BlancoMusic, Hospital Fuenfría, and CasaDecor 09, and has spoken on design topics at the Instituto Europeo de Diseño in Madrid.
Brendan is constantly engaged and motivated by creative activity and enjoys applying creative solutions to all aspects of a brand’s story. He also enjoys channeling this creativity into other forms of artistic expression, and is rumored to spend much of his free time with a chisel and a block of marble.
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Steffanie Haase
Director: Creative Services, New York
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Steffanie gets it done. Period.
From formulating and adhering to the budget, to assembling the right, right-brain talents, to moving the rough sketches to final production, Steffanie Haase brings a good-natured, shall we say, irresistibility to the production process. Fluent in all the computer design languages, Steffanie possesses a Cooper Union BFA shingle in Graphic Design floating somewhere amidst her collection of buttons in Czech iron- and glassware and early twentieth-century antiques and is also an accomplished equestrienne, if we may be permitted to employ such a quaintly gender-specific term.
And while professing a love for movies and novels she describes as "sappy," Steffanie has brought a refreshingly un-melodramatic flair to her work since beginning at the Joel Avirom graphic design boutique back in…well…she won’t let us say. Her ability to conceive of and execute the "big picture" ideas has witnessed a succession of major firms and customers vying for her services, ranging from NJ Transit to the Hay Group to McCann-Erickson to Goldman Sachs to Interbrand to The Princeton Review.
Steffanie also admits to holding elective office: Her 1,100-unit condo saw fit to elect her to the board and to cure her, utterly, of any further political ambition.
Steffanie’s unrivaled experience, broad palette of clients and currency with the latest production techniques and issues made her, shall we say, irresistible to the decision makers at Siegel+Gale.
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Clinton Clarke
Design Director, New York
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With an impressive background in visual and interactive design, Clinton Clarke has over eight years of experience in directing visual solutions from ideation to implementation. A firm believer in the power of simplicity in design, Clinton recently returned to Siegel+Gale as a Design Director.
Before returning to Siegel+Gale, Clinton was a Design Director at DeSantis Breindel, where he engineered creative solutions for clients such as Goldman Sachs and the Robert Wood Johnson Foundation. Prior to that, in his first stint at Siegel+Gale as a senior designer, Clinton delivered cutting-edge creative work for some of our key clients, including American Express, AARP, and HNTB. He has also worked as a Senior Designer at the Gates Worldwide, where he directed projects for print advertising, promotional materials, conference identity systems, and photo shoots. Clinton began his design career at Citigate Corporate Branding, where he created identities, collateral systems, and other design assets for industry leaders.
Clinton graduated from Philadelphia University with a degree in graphic design communication. His work has been recognized by many prestigious industry organizations, including HOW Magazine, AR 100, GD USA, and the American Design Awards.
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Johnny Lim
Design Director, New York
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Johnny Lim is a design director at Siegel+Gale where his talents have contributed to some of our most memorable communications programs for clients including Allstate, American Express, Berklee College of Music, Ingersoll Rand, Intelsat, Motorola and Sappi Fine Papers.
Throughout his years involved in corporate identity and brand experience, he has worked across a wide array of mediums garnering a diverse body of experience from helping launch corporate brands to developing successful card products for American Express for the North and South American markets.
His talents extend to corporate and brand identity, print systems, publication design, architectural signage, exhibition design, photography and website development.
Before joining Siegel+Gale, Johnny served as a senior designer at the brand consultancy Business Edge Solutions and as art director at Urban Box Office Solutions. He began his career at CKS Partners (which eventually became MARCHFirst) designing and implementing identity and communications systems for clients that include CareerBuilder, IBM, Millipore Corporation, NFL Europe League and NPR.
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Kate Trogan
Design Director, New York
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The first-ever tie at the West Michigan Addy Awards Show of 2006 was resolved quite merrily when the two first-place awards were awarded to… Kate Trogan.
All of which is par for the amazing course with Trogan, who originally occupied herself with university art and design courses as a diversion from her legal studies. She soon found that her passion for beautiful designs, typography and construction of a universe of visual systems outweighed her desire to join the ever-enlarging ranks of our nation’s "hired consciences," and quickly secured a job in the design field in her native Michigan.
How quickly? Every one of the "anonymous" judges of the awards show discreetly offered her a business card with a scrawled, "Call me," on it.
A card-holding Mensa member, Kate’s powerful portfolio secured her a seat on the powerful Siegel+Gale American Express team almost before she even met anybody. Now, you’ll find her working late most nights advancing the designs, beauty, and utility of the world’s universal currency, the many incarnations of the American Express card.
It’s busy, complicated work, undoubtedly made easier for Ms Trogan by her 12 years of tap-dance training.
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Michelle Matthews
Design Director, New York
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By her own admission, she’s deeply pro-client. Michelle is cheery, cheerful, and deeply, deeply partisan. The depth of research she does, her proven propensity for diving down deep for the pearl of her clients‚ brand essence may hearken back to her early notion of becoming a marine biologist. She does own a one-eyed fish (hatched that way), Henry, who ogles her protectively on her many late nights designing logos, visual systems, and identity systems at Siegel+Gale.
Whatever the stirrings that prompt her deep immersion in the client’s world, she consistently surfaces with pearls for Siegel+Gale’s clients UPS, American Express, Four Seasons, the Johns Hopkins Carey Business School, and KAUST and Four Seasons, where her particular affinity for creating environmental brand experiences made major contributions.
Prior to S+G, Michelle toiled at FutureBrand, directing the design of well-regarded work for major global brands ranging from MasterCard Worldwide, Aflac and UPS, Bausch&Lomb, Care, Cargill, Chase, ExxonMobil, GM, Intel, Marriott, Microsoft/MSN, Ortho McNeil, Phillips, PriceWaterhouseCoopers (BPO), Royal Bank of Canada (RBC). Michelle’s B.A. in Graphic Design comes from the University of Mississippi with extensive design graduate work from Portfolio Center and the University of Memphis ‚ which happens to be her point of origin and to explain wait for it her partiality to the Blues.
Michelle and her husband are raising the world’s largest Siamese cat, a puma-like creature she diverts by reading aloud biographies of famous, powerful women, which, Michelle already is, for her clients.
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Bob Schroeder
Design Director, New York
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Bob is a Design Director at Siegel+Gale where his design talents and brand sensitivity have contributed to some of our most memorable marketing communications programs for clients including Allstate, American Express, Capmark, Chemtura, Cummins, Ingersoll Rand and SunTrust.
He has a solid track record in creating and sustaining brand equity and durability through his comprehensive experience in all design disciplines. His talents extend to corporate and brand identity, print systems, publication design, packaging, architectural signage, exhibition design and website development.
Prior to joining Siegel+Gale, Bob was Senior Designer at the Arnell Group and Landor Associates (part of the WPP Group of companies). He also spent six years with Carbone Smolan Associates, a boutique design company recognized for its multi-disciplinary approach to design.
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Marcus Bartlett
Design Director, Los Angeles
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Marcus Bartlett joined Siegel+Gale as a Design Director, and helps lead the Corporate Identity group in the creative development and management of brand identity programs. Facilitating the continued integration of strategic insight and creative inspiration, Marcus has worked with clients, such as Adobe Systems, James Hardie, Participant Productions, CNF, U3 and Yahoo!
Before joining Siegel+Gale, Marcus worked at FutureBrand New York as both a Senior Designer and Design Director, leading the respective design teams in brand identity development for a variety of clients, including Aflac, Lowes, Marriott Hotels and Resorts, JPMorganChase, and Palladium (formerly Balanced Scorecard Collaborative). With FutureBrand for almost three years, Marcus was also on the core UPS brand design team, responsible for the creation and implementation of the UPS visual identity system, including its tactical integration into the SCS Group, UPS Store, Longitudes Symposium, Fashion Week, and its continued development within the Brand Management department.
Earlier in his career, Marcus was with Enterprise IG in New York, the brand-consulting arm of WPP, building and implementing identity programs for BlueCross and BlueShield, Ford Motor Company, Conservation International, and Busch Gardens. Independently, Marcus has developed strong relationships with both for- and nonprofit companies, implementing brand identity programs for divisions within AOLTimeWarner, GLAAD, and the Council for Basic Education in Washington, DC.
Marcus earned his bachelor of fine art with honors from the University of Michigan in Ann Arbor, where he currently sits on the Dean’s Advisory Council for the School of Art and Design.
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Mei Wing Chan
Design Director, Los Angeles
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The Italian-influenced designs of the Edinburgh-raised and Hong Kong-born Mei Wing Chan utterly captivated the judges at the Siegel+Gale London auditions. Now, Mei Wing leads the identity creation and literature design charge from behind the Mac for the fast-expanding roster of European and Middle Eastern clients of S+G.
After completing his undergraduate courses with honors in photography and graphic design, Chan was stolen from Edinburgh by an Italian branding agency, then, as part of a complicated trade involving Juventus and Real Madrid, was traded back to the UK along with England’s new coach, Fabio Capello.
The transition for Chan has been much smoother than for the irascible Capello, to say the least!
Mei Wing’s design skills in corporate identity and print have proven widely (and beautifully) applicable. From start-ups to established multinationals, he has led brand work for clients running the gamut from finance to telecommunications to retail, sports, travel, technology, heavy industry, and government departments. His clients have included American Express, Eurotel, Nordstrom, Manchester United, Czech Airlines, NICE Systems, Sappi Fine Paper, Hydro, and the Home Office amongst many others.
Mei Wing is gifted at working with and divining the intent of strategists and transmuting such visions into designs of visual/informational gold. He loves nothing more than approaching a new project with the proverbial clean sheet of paper, or in his case, the aforementioned Mac.
An expert with his new Leica (a replacement for his storied Bronica), Mei Wing has also attained high, roundhouse-kicking, blue-belt status in zen-do kickboxing, which he assures us should minimally affect the internal design approval process at Siegel+Gale.
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Kam Devsi
Design Director, London
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With a designer of this talent level, you yearn for something scandalous, something that reveals vulnerability, a character flaw…
With Kam, all people talk about is consistently incredible designs, breathtaking identity systems, and knockout implementation. Oh, and this, from one colleague: "He’s rather hard to panic."
Which is good, considering he and his photo team once had to evacuate to the lifeboats because of a fire aboard a storm-buffeted oilrig in the arctic waters North Sea. His work’s taken him all over, from South America, across Europe, to the fast-growing metropolis of the Middle East. His main expertise lies in developing unique and compelling corporate identities and directing multinational implementation programs. His print and identity work has drawn numerous awards and, perhaps more important, grins of satisfaction from clients British Airways, Bank Hapoalim, Dolce, HSBC, Hydro, Nice Systems, Solidere, Eurotel, Saudi Aramco, American Express, and many others.
Kam prefers to start with the start: conceptualizing ideas, harnessing them to strategic thinking, refining, and fine-tuning until the result is pitch-perfect and honed to surgical sharpness.
Siegel+Gale immediately replaced the HND in graphic design from Northampton’s Nene University in Kam’s hand with a mouse. He left only to partner with his colleagues at karakter, only to rejoin the Mother Ship when S+G acquired karakter.
If he has a weakness, it is for his two little ones, Calvin and Maya.
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