After finessing his design and corporate identity skills at the top tier firm Wir Design in Braunschweig, Germany, Matthias joined Interbrand New York in 1999 to learn the tools of the branding trade. At Interbrand, he created, managed and implemented extensive branding programs for a range of international companies, including British Telecom, Deloitte Consulting, and IMS Health. In 2003, Matthias decided to go west and since settling in Santa Monica, he has collaborated with a number of agencies on a variety of projects, ranging from the rebranding for the cable network OLN to the development of a visual design system for eBay’s global marketplace.

Matthias is an accomplished communications designer and branding specialist with extensive experience in the creation, development, and implementation of comprehensive branding programs in all relevant types of media. His exceptional strategic, conceptual, and creative capabilities coupled with his attention to detail and dedication to the job will ensure that the result of an assignment will be unique design that meets critical business objectives.

Driven by curiosity, Matthias is eager to learn through new experiences and by embracing different points of view. In his free time, he enjoys crafting three-dimensional objects or simply working up a sweat on the soccer field.

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A massive, company-subsidized phone bill. Scads of spare batteries. A well-travelled laptop.

And four hours of sleep. So it goes for the London-based creative director for Europe and the Middle East. During a few of the open hours in his 20-hour schedule, he also helps to develop naming and brand architecture solutions as well as the translation of brand strategies into compelling brand voice solutions–in languages that read left-to-right, and east-to-west.

Clive has worked in and around the S+G London office of Siegel+Gale for over 12 years. In 2003, he branched off to co-found Karakter, a strategic brand consultancy fostering and implementing global branding programs for Norsk Hydro, Romtelecom, and others. In 2007, Siegel+Gale acquired Karakter, where Clive returned in triumph, borne aloft in a sedan chair and cooled by waving palm fronds, as creative director of the London office. Clive immediately assumed the direction and management duties for creative design development for many important European and Middle Eastern identity programmes, lending the insights he has earned working on major identity design projects, including B. Braun, Roche Nicholas, Eurotel, Bank Hapoalim, Novartis, El Al, Click GSM, American Express, British American Tobacco, Green Flag, Czech Airlines, Romtelecom, and Solidere (the Lebanese private-public company for the reconstruction of Beirut).

Recent projects have included the development of the 75th Anniversary Campaign for Saudi Aramco (the state-owned national oil company of Saudi Arabia) and the development of the recently launched brand identity for LyondellBasell—the worlds third-largest chemical company.

Before joining Siegel+Gale, Clive worked with several leading design and advertising agencies in Auckland, Johannesburg, and London, including Ogilvy & Mather, D'arcy, Masius Benton & Bowles, and Landor Associates. His clients included BMW, Mercedes-Benz, South African Airways, Kellogg's, and Cadburys.

Clive has a higher national degree in graphic design from the University of the Witwatersrand in South Africa.

It is also rumoured that he has in his possession, somewhere, a terribly neglected bed.

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As a creative director at Siegel & Gale, Young's talent for pleasing the visual palate earns citations and laurels from Rebrand 100, American Identity 2006, and Identityworks. Her passion for designing fuels the creative team to create strategic and powerful branding programs. She creates programs for consumer brands, financial services, educational institutions, and non-profit organizations. Her client list? A menu of megabrands: American Express, Allstate, Better Homes and Gardens, Collegeboard, Dominion, Dow, GoldToe, GMAC, Ingersoll Rand, Motorola, Lehman Brothers, Robert Wood Johnson Foundation, Safe Horizon, The New School, and the American Jewish Committee. In July 2001, she received Siegel & Gale's ClientFirst award for providing superior client service.

Prior to joining Siegel & Gale, Young Kim was senior designer at Stark Design in New York where she oversaw design work on corporate identity programs, interactive experiences, packaging, book jacket design, and advertising. Her clients included Prudential Securities, Beacon Press, W.W. Norton, and the New York Times Magazine.

Young Kim received a BFA in communication design from the School of Visual Arts in New York, and a BA from Smith College, where she anchored the defense of the Smith Eleven as a cornerback and punt returner.

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Since joining Siegel+Gale in 2005, Justin has been a driving force behind some of the firm's most creative and strategically sound branding solutions, including satellite services giant Intelsat, GE Real Estate, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank, Mexico's Tres Rios luxury hotels, and the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia.

Justin relocated to Siegel+Gale's London office in January 2008, where he leveraged his experience in Saudi Arabia to champion strategically relevant branding solutions for clients in the Middle East region. Engagements included the International Islamic Trade Finance Corporation and Dubai Event Management Corporation. Over the past year, Justin has been deeply immersed in all aspects of Arabic and Islamic culture, attending seminars and conferences across Europe and the Middle East...continuously expanding his cultural library.

Prior to Siegel+Gale, Justin was Creative Director at Carbone Smolan Agency for nearly 15 years, overseeing the conceptual development, design, and production of identity programs, print communications, branded environments, and interactive media for a wide variety of clients. These included Kodak, Sesame Workshop, Disney, Publicis, Deloitte, Morgan Stanley, Anguilla’s Malliouhana Hotel, The Chicago Symphony Orchestra, and the Miho Museum in Shiga, Japan. In 1999, Justin worked directly with President Clinton and the First Lady to develop and launch the Official Symbol for The Millennium Council.

Justin now brings his design expertise and international sensibilities to Siegel+Gale's Dubai office where he leads the creative group and continues to motivate and inspire colleagues and clients, alike.

An avid traveler, photographer, and musician, Justin received a BFA from The University of the Arts in Philadelphia, and has earned certificates from the Rhode Island School of Design and Parsons School of Design.

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Prior to joining Siegel+Gale, Doug directed design at Wolff Olins' New York and San Francisco offices. You can see Doug's design legacy anytime you encounter GE, Carter's, Smith & Nephew, Weil Gotshal & Manges, and Unicef. During his close to 20-year career, Doug has also lent his talents to Landor, Meta Design, and CKS Partners, where his clients included FedEx, Pathé, Exploratorium, Agilent Technologies, Barclays Global Investors, and NeXT Computer.

Doug earned his bachelor of fine arts in graphic design from the University of Kansas in Lawrence and his masters in graphic design from the Basel School of Design in Switzerland.

Despite his strict schooling in Swiss design, Doug, on occasion, and if the mood is right, can be talked into considering a serif typeface.

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From retail identity systems to packaging to an eye-catching family of credit card designs, Anne's work has been featured in Communication Arts, Graphis, and Print to name a few, and she's also served on the board of AIGA New York. But it's not merely the aesthetic critics of these publications she has pleased. She has also elicited smiles of satisfaction from the leadership cadres of American Express, AARP, The New School, Rockport, Drexel Heritage, The Limited Corporation, and Coca-Cola.

Anne is the happily married mother of three and is quite helpful crafting garden solutions for her friends. And though she never hesitates to take the pruning shears to long- winded copy, Anne will never do the same to shrubbery.

She is uncomfortable with topiary. But who isn't, a little?

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He has a solid track record in creating and sustaining brand equity and durability through his comprehensive experience in all design disciplines. His talents extend to corporate and brand identity, print systems, publication design, packaging, architectural signage, exhibition design and website development.

Prior to joining Siegel+Gale, Bob was Senior Designer at the Arnell Group and Landor Associates (part of the WPP Group of companies). He also spent six years with Carbone Smolan Associates, a boutique design company recognized for its multi-disciplinary approach to design.

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Throughout his years involved in corporate identity and brand experience, he has worked across a wide array of mediums garnering a diverse body of experience from helping launch corporate brands to developing successful card products for American Express for the North and South American markets.

His talents extend to corporate and brand identity, print systems, publication design, architectural signage, exhibition design, photography and website development.

Before joining Siegel+Gale, Johnny served as a senior designer at the brand consultancy Business Edge Solutions and as art director at Urban Box Office Solutions. He began his career at CKS Partners (which eventually became MARCHFirst) designing and implementing identity and communications systems for clients that include CareerBuilder, IBM, Millipore Corporation, NFL Europe League and NPR.

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Which is good, considering he and his photo team once had to evacuate to the lifeboats because of a fire aboard a storm-buffeted oilrig in the arctic waters North Sea. His work's taken him all over, from South America, across Europe, to the fast-growing metropolis of the Middle East. His main expertise lies in developing unique and compelling corporate identities and directing multinational implementation programs. His print and identity work has drawn numerous awards and, perhaps more important, grins of satisfaction from clients British Airways, Bank Hapoalim, Dolce, HSBC, Hydro, Nice Systems, Solidere, Eurotel, Saudi Aramco, American Express, and many others.

Kam prefers to start with the start: conceptualizing ideas, harnessing them to strategic thinking, refining, and fine-tuning until the result is pitch-perfect and honed to surgical sharpness.

Siegel+Gale immediately replaced the HND in graphic design from Northampton's Nene University in Kam's hand with a mouse. He left only to partner with his colleagues at karakter, only to rejoin the Mother Ship when S+G acquired karakter.

If he has a weakness, it is for his two little ones, Calvin and Maya.

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Lloyd played a pivotal role in the design and implementation of the refreshed brand identity for The New School, which involved new brand architecture for all eight of its schools and creating a new logo and identity standards for all communications and signage.

Prior to joining to Siegel+Gale in 2003, Lloyd was a designer at Grapheme Branding & Design, the largest advertising agency in Canada. While there, he worked on such brands as Air Canada, McDonald's, L'Oréal, Nike, Yellow Pages, and Bell Canada.

As a designer, Lloyd's distinctive work has earned accolades from Critique, I.D. Magazine, ReBrand100, Graphis, Communication Arts, and adcritic.com. He’s a member of the American Institute of Graphic Arts (AIGA). Lloyd also has collaborated with a variety of artists on various projects and commissions, including multimedia events, installations, and performances.

Lloyd earned a DEC in graphic design from Dawson College in Montreal, 2000.

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Before joining Siegel+Gale, Marcus worked at FutureBrand New York as both a Senior Designer and Design Director, leading the respective design teams in brand identity development for a variety of clients, including Aflac, Lowes, Marriott Hotels and Resorts, JPMorganChase, and Palladium (formerly Balanced Scorecard Collaborative). With FutureBrand for almost three years, Marcus was also on the core UPS brand design team, responsible for the creation and implementation of the UPS visual identity system, including its tactical integration into the SCS Group, UPS Store, Longitudes Symposium, Fashion Week, and its continued development within the Brand Management department.

Earlier in his career, Marcus was with Enterprise IG in New York, the brand-consulting arm of WPP, building and implementing identity programs for BlueCross and BlueShield, Ford Motor Company, Conservation International, and Busch Gardens. Independently, Marcus has developed strong relationships with both for- and nonprofit companies, implementing brand identity programs for divisions within AOLTimeWarner, GLAAD, and the Council for Basic Education in Washington, DC.

Marcus earned his bachelor of fine art with honors from the University of Michigan in Ann Arbor, where he currently sits on the Dean's Advisory Council for the School of Art and Design.

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After completing his undergraduate courses with honors in photography and graphic design, Chan was stolen from Edinburgh by an Italian branding agency, then, as part of a complicated trade involving Juventus and Real Madrid, was traded back to the UK along with England's new coach, Fabio Capello.

The transition for Chan has been much smoother than for the irascible Capello, to say the least!

Mei Wing's design skills in corporate identity and print have proven widely (and beautifully) applicable. From start-ups to established multinationals, he has led brand work for clients running the gamut from finance to telecommunications to retail, sports, travel, technology, heavy industry, and government departments. His clients have included American Express, Eurotel, Nordstrom, Manchester United, Czech Airlines, NICE Systems, Sappi Fine Paper, Hydro, and the Home Office amongst many others.

Mei Wing is gifted at working with and divining the intent of strategists and transmuting such visions into designs of visual/informational gold. He loves nothing more than approaching a new project with the proverbial clean sheet of paper, or in his case, the aforementioned Mac.

An expert with his new Leica (a replacement for his storied Bronica), Mei Wing has also attained high, roundhouse-kicking, blue-belt status in zen-do kickboxing, which he assures us should minimally affect the internal design approval process at Siegel+Gale.

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Whatever the stirrings that prompt her deep immersion in the client's world, she consistently surfaces with pearls for Siegel+Gale's clients UPS, American Express, Four Seasons, the Johns Hopkins Carey Business School, and KAUST and Four Seasons, where her particular affinity for creating environmental brand experiences made major contributions.

Prior to S+G, Michelle toiled at FutureBrand, directing the design of well-regarded work for major global brands ranging from MasterCard Worldwide, Aflac and UPS, Bausch&Lomb, Care, Cargill, Chase, ExxonMobil, GM, Intel, Marriott, Microsoft/MSN, Ortho McNeil, Phillips, PriceWaterhouseCoopers (BPO), Royal Bank of Canada (RBC). Michelle's B.A. in Graphic Design comes from the University of Mississippi with extensive design graduate work from Portfolio Center and the University of Memphis – which happens to be her point of origin and to explain – wait for it – her partiality to the Blues.  

Michelle and her husband are raising the world's largest Siamese cat, a puma-like creature she diverts by reading aloud biographies of famous, powerful women, which, Michelle already is, for her clients.

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All of which goes a long way to explain why (in case you were wondering) Sven now captains Siegel+Gale's large-scale brand identity projects for European and Middle Eastern clients.

"Every single one of our clients is different and unique. We help them to recognize and establish their point of differentiation in the marketplace and find ways to communicate this in a simple and compelling way" says Sven.

He is known for his wholehearted commitment for his clients, and to unearthing the coin of excellence in every identity project. As a result, Sven's work has received global notice and a gold medal from the renowned Japan Design Foundation. Prior to joining Siegel+Gale, Sven worked for various identity consultancies and design firms in the UK and Germany, where he also ran his own design studio.

Sven studied visual communication in Wuppertal, Germany, and the US, where he has received certificates from the Rhode Island School of Design.

Apart from that, Sven is an architecture aficionado and treks as wide-rangingly as his work. He likes to go off the beaten track. In some remote parts of Northern Ecuador he is actually known, for mysterious reasons we can’t go into here, as ‘El Gringo’. Sven combines traveling with his passion for photography and often, upon inspection at some Andean frontier post, customs officials will find nothing more in his backpack than his beloved Nikon and a couple of (sometimes too heavy) lenses.

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Excavation was his first post-collegiate job, but he soon discovered a talent for shoveling other material, which drew him, naturally, into another field: advertising, where he began an advertising writer-producer and news anchor for a small Westchester County New York radio station. Lured there by the promise of a six-figure salary, Kroll neglected to notice the placement of the decimal points. From there, it was off to the legendary, now defunct, Ammirati & Puris as copywriter for BMW, UPS, Four Seasons and Grolsch Beer accounts. Leo Burnett and Young & Rubicam followed and then, at long last, he arrived at Siegel+Gale.  

Alex's work has appeared in Communications Arts Magazine and has won awards and distinctions including the One Show, Chicago Windy, Radio Mercury and the London Shows, among others.

A graduate of Princeton University, Alex majored in Russian. His novel, Fourth & Gogol: The True Story of Russia's Top-Secret American Football Program, was published in 2003. He is married to the lovely Alice, a registered nurse.

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And while professing a love for movies and novels she describes as "sappy," Steffanie has brought a refreshingly un-melodramatic flair to her work since beginning at the Joel Avirom graphic design boutique back in...well...she won't let us say. Her ability to conceive of and execute the "big picture" ideas has witnessed a succession of major firms and customers vying for her services, ranging from NJ Transit to the Hay Group to McCann-Erickson to Goldman Sachs to Interbrand to The Princeton Review.

Steffanie also admits to holding elective office: Her 1,100-unit condo saw fit to elect her to the board and to cure her, utterly, of any further political ambition.

Steffanie's unrivaled experience, broad palette of clients and currency with the latest production techniques and issues made her, shall we say, irresistible to the decision makers at Siegel+Gale.

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You'll have to ask Richard if it was so at the blue-ribbon shops like Davies Baron, Glazer, Identica and The Jenkins Group where he successfully shepherded corporate identity, branding and FMCG packaging. He cut his production teeth on the 1993 Shell Annual Report and never looked back. Most recently, he worked in the premium drinks sector for clients such as Bombay Sapphire and Grey Goose Vodka, but gave all that up to join Siegel+Gale in November 2007. Besides, he brews a perfect cup of stimulating, revivifying, frankly civilising tea.

A committed paper geek, Richard finds nothing quite so stirring as a printing press at full tilt. When not explaining the finer points of dot gain to his wife, Richard can often be found with his headphones on or reading a book, currently a collection of short stories by Saul Bellow. Joining Saul at Richard's perfect dinner party, his heroes Bill Hicks, William Caxton and Dorothy Parker.

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