Jim Lowell
Senior Vice President, Director: Business Development, New York
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James A. Lowell, Jr. is Senior Vice President and Director of Business Development at strategic branding consultancy Siegel+Gale in New York, a position he has held since 2000.
At Siegel+Gale, Jim Lowell and his team of sales and support professionals guide new clients through the entire brand transformation process, assuring that the client's brand voice resonates perfectly with its customers, whatever the medium, market conditions, or competitive set.
Jim has more than 20 years experience working for professional services, branding and public relations companies where he has led marketing and sales pursuits across a range of industries including telecommunications, banking and brokerage, healthcare, diversified industrials, and non-profits. Presently, he is a member of the Siegel+Gale executive leadership team, participating in all strategic planning and management.
Prior to Siegel+Gale, Jim was the Director of Business development at Deloitte & Touche LLP in New York, where he led the sales teams in New York, New Jersey, and Connecticut. Before that, he was business development manager for Deloitte's Human Capital Advisory Services practice.
Jim started his marketing career at AT&T Information Systems in New York in 1984 as an account executive. In 1987 he joined V Band Corporation, a manufacturer of telecommunications equipment used on trading floors, as manager of training and distributor relations. He was promoted to director of marketing in 1989 and in 1992 was named general manager of global account sales where his clients included J.P. Morgan, Bear Stearns and The New York Stock Exchange. In 1994, he joined Bankers Trust Company as vice president of client relationship management for the broker-dealer group, and moved to Deloitte & Touche in 1997.
Jim is a graduate of Mount Saint Mary's College in Emmitsburg, Md., and received an M.B.A. in Marketing from Long Island University, C.W. Post Campus. He has also attended Omnicom's Senior Management Program at Babson College in Boston.
He lives in Wychoff, New Jersey with his wife and three children, coaching lacrosse on weekends and traveling to the beach.
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Mindy Sabella
Global Director of Marketing
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Mindy Sabella recently joined Siegel+Gale's New York office to drive global marketing activities for the firm as it continues to expand operations. Prior to this role, Mindy led all new business development and marketing activities for Siegel+Gale's Los Angeles office where she was responsible for managing the sales team and driving new account revenue for the Western region. She was previously a partner in the business development group at Lippincott Mercer with over 15 years of experience in developing marketing solutions and directing sales programs for organizations in the financial services, technology, and telecommunications industries.
Prior to joining Lippincott, Mindy was chief marketing officer at Addison Branding and Communications. There she developed a go-to-market sales strategy as well as a market research capability while also leading business development for the company's practices nationwide. Earlier, she was a corporate director of marketing at Eclipse Networks, a telecommunications strategy consultancy, where she directed the creation and deployment of all integrated marketing and technology alliance program strategies. As associate director of marketing for the Technology, Communications & Entertainment Industry Services practice of Ernst & Young, Mindy managed all technology industry image and brand positioning activities. Additional projects during her Ernst & Young tenure included the strategic sales planning, identity development, and the global communications campaign launch for the ERNIE On-Line Consulting initiative.
Mindy has spoken extensively on marketing and communications topics for the Conference Board, Direct Marketing Association, Goucher College, and the Monterey Institute of International Studies. She is also a visiting lecturer at the University of Florence’s IFOA Marketing Institute in Italy.
She holds a B.A. in Business Management and Economics from Goucher College and an M.B.A in International Marketing Management from the Monterey Institute of International Studies.
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David Keefe
Global Director, Media and Entertainment Practice
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David brings nearly 20 years of client-side marketing, research and business development experience to Siegel+Gale, a global brand consulting firm. Over the course of his career, David has worked in both the media sector at NBC, Time Warner and Liberty Media, and in packaged goods for Unilever USA.
During his tenure at Siegel+Gale, David has been an integral part of building the firm's Media & Entertainment business, which today boast a client roster that includes: Comcast, CBS, Sprint, HD Radio, Time Warner Cable, Cox Communications, Cable Television Association of Marketers (CTAM), Cable Labs, The Boston Globe and more. Here, David has worked with these clients, in both a business development and consulting role, to help them navigate the difficult task of delivering their brands across converging media platforms, to multiple audiences, in a clear and compelling manner.
Earlier in his career, David was the Director of Worldwide Marketing & Advertising for Liberty Media's On Command Corporation, a $400MM firm located in Silicon Valley, which provides entertainment programming, digital communications and video-on-demand technology to the hospitality industry. Prior to that, David worked at Time Warner in marketing and business development with top-of-class brands such as: People, Money, Entertainment Weekly, Time, Fortune, Life and Warner Music. He began his career in sales and marketing while at Unilever USA, working on masterbrand franchises such as Vaseline Intensive Care Lotion, Pond's Cleaners, and Mentadent.
David earned his MBA from the University of North Carolina's Kenan-Flagler Business School and his BA while at Duke University, where he was also a four-year letterman on Duke's nationally ranked men's lacrosse team. He now lives in Connecticut with his wife and two daughters and enjoys coaching lacrosse, mountain biking, playing tennis and studying Tae Kwon Do.
David is an active CTAM member and has spoken at organization's
On Demand Forum and
Rules of Engagement conferences.
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Martin Svensson
Director, Business Development, London
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To say that Martin is in it for the long haul may be an understatement. Fond of cross-country skiing, he recently completed the 90-kilometer Vasaloppet race between Sälen and Mora in his native Sweden. Once the ice melts, he's onto the tennis courts, where his skill at the long rally further identifies him as "The Type" when it come to business development: indefatigable, patient, skilled, competitive. And, did we mention, bright? Martin has a Master of Science in Business Administration from the School of Business, Economics and Law in Gothenburg, Sweden, where he focused his studies on strategic branding and the need for co-ordination of 'identity building' channels and actors (be sure to ask him about it). He also gained a Bachelors Degree in European Marketing at Halmstad University in Sweden, which included an Erasmus exchange with Université Pierre Mendes France. He also studied European culture, history, economics, and philosophy at Karlskrona University, Sweden.
Tireless. Relentless. Talented. Smart. All of which explains why Siegel+Gale is such a good fit for Martin. Prior to this appointment, Martin worked for near 10 years in both business development and brand consulting at Wolff Olins where he gained experience across a range of markets and industries. From London, Martin traverses the Old World from Moscow to Istanbul to Barcelona to Stockholm and many other points on his ceaseless quest to bring to needy clients the benefits of the Siegel+Gale Simplicity philosophy. It's a philosophy that accords nicely with his own. "I admire Siegel+Gale's ability to develop extremely clear and effective brands with pinpoint accuracy in order to help clients with complex brand challenges." Couple that with the strong London team that's been assembled, and things look, quite simply, promising.
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