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May 2009 |
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May’s arrival brings new opportunities and exciting engagements! This month, read about Siegel+Gale’s newest office in San Francisco and learn how to join us at the Forrester’s Customer Experience Forum in June.
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| Highlights | |
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Siegel+Gale Opens San Francisco Office
Global strategic branding firm Siegel+Gale recently expanded its reach with the opening of its San Francisco office—the company’s second U.S office on the West Coast. As Vice President of Business Development, Jacqueline Rhoades will help fortify Siegel+Gale’s technology branding capabilities in San Francisco and throughout the West.
With experience directing sales and business development for startups and new divisions of large companies in technology, media finance, Rhoades brings fresh thinking and exceptional resolve to the generation of new business and client relationships.
“She is the ideal person to launch Siegel+Gale’s new San Francisco presence and a great addition to our team,” according to Jason Cieslak, Managing Director for Siegel+Gale’s West Coast operations.
To read more about Siegel+Gale’s San Francisco office click here.
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| Events | |
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Siegel+Gale Sponsors Forrester’s Customer Experience Forum 2009
At Siegel+Gale, we believe providing the ultimate customer experience is key to increasing sales, driving business and building customer loyalty. That’s why we’re pleased to sponsor this year’s Forrester’s Customer Experience Forum in New York. Join us as our guest and receive a special discount for this exciting event.
To register at a discount please call 1-888-453-6786 and reference VIP Code CX9SGL. For more details on the event, contact Nancy Frank at nfrank@siegelgale.com or click here.
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| Case Study | |
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CBS - The reinvention of an enduring icon
In 1928, William Paley launched Columbia Broadcasting Systems with the goal of advertising his family’s cigar business. Over the next eight decades, the network’s dedication to the highest level of programming earned them a reputation as the Tiffany Network and resulted in unparalleled advertising. Today, CBS serves audiences and advertisers across multiple media platforms, including television, out-of-home media, digital properties, and publishing.
However, the one-time strength and leadership of CBS in broadcasting had become
its chief weakness. CBS came to be seen by its stakeholders as undiversified and “dated,” with a higher dependency on revenue from advertising than its peers and virtually no digital growth strategy. Siegel+Gale was called upon to unify the business and bring about much-needed change.
To read the full case study click here.
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| Ideas | |
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Toward Sustainable Branding
Larry Vincent, Group Director, Strategy
“Realistically, this thing must live for three to five years.” He was the CMO of a rapidly growing technology company and his disclaimer came shortly after he approved our strategy recommendation. He justified it with two reasons. First, he needed a shelf life of three to five years to justify the financial investment. But his second reason was far more interesting. “We’ll be bought by then and we’ll either have to lose the brand or reinvent it to match the new company.”
Welcome to the age of disposable branding. The longevity of the modern brand identity shrinks each year, which is good for strategic branding firms, but not necessarily good for brands and the cultures they serve.
To read the full article, click here. |
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale and how our services can help your brand excel, e-mail info@siegelgale.com. |
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