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April 2009 |
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It's April, and spring is here! This month, we launched one identity; won an award for another; authored a new whitepaper; and prepared to join forces with Digital Hollywood to share insights on the future of branding in the converging world of media+entertainment!
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| Highlights | |
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Identity Design Recognized by ReBrand 100
Siegel+Gale’s positioning and brand identity design for the International Center for Journalists (ICFJ) took top honors from Rebrand 100’s Best of Awards.
As a leader in journalistic training, the ICFJ promotes quality journalism worldwide, with the belief that independent, vigorous media are crucial in improving the human condition.
For nearly 25 years the non-profit professional organization has worked with more than 50,000 journalists from 176 countries to raise the standards of quality journalism. Internally, however, the group needed to understand how its goals and advocacy work differentiated it from others in the media industry. Only then would it be able to communicate that value externally.
To read the full story click here.
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| Events | |
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Join us at Digital Hollywood in Los Angeles
Join Jason Cieslak, the Managing Director of Siegel+Gale, Los Angeles, and other entertainment industry luminaries on May 4th at 3:45pm to hear their insights and viewpoints on new content, networks, platforms and devices at Digital Hollywood in Los Angeles. As the premiere entertainment and technology conference in the country, Siegel+Gale joins this year as both sponsor and panel member.
To learn more about this event and how to register, click here.
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| Case Study | |
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Developing the PULSE for the Gaming Entertainment Industry
Siegel+Gale began the naming process with focus on capturing the quick and immediate nature of the program while conveying an edgy, entertaining feel. Several rounds of naming exploration were conducted, narrowing the short list of names to 20 suggestions. The name PULSE was eventually selected for its connotations of rhythm, emotion and life within PlayStation.
Following the final name selection, multiple concepts were generated to develop an aesthetic around the new name. The resulting logo mark had to evoke the same feelings of immediacy, modernity, and energy as the new PULSE name. The mark needed to appear slick and polished without being too “Hollywood,” distinquish itself from the existing logo, and look contemporary without being cliché. The logo as well as supporting graphics and even the set for the show were considered. Five design concepts were developed to produce a variety of visual representations for the PULSE name.
The final identity concept is referred to as “The Countdown” -- a reference to an impending event that involves metaphor of time, action, and immediacy. The Countdown concept was inspired by the speed of digital clocks used to time the fastest racers, and the constant stream of content delivered to today’s gaming audience. The PULSE signature is a visual reminder that everything is temporary, and that what exists in the moment is the only absolute in the world of hardcore gamer entertainment. The logo is designed for use online and on television screens through the PlayStation console. It will appear in show graphics and promotions for the new program.
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| Ideas | |
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Winning with Simplicity: Examining Your Brand Portfolio in Recessionary Times
Daniel Rosentreter, Global Strategy Director and Enshalla Anderson, Strategy Director
CMOs have become master jugglers as many have portfolios overflowing with brands created, acquired, and merged over the last decade—product brands, business line brands, and corporate brands. Some brands have a strong presence in the marketplace, but many of these brands lack real equity. In fact, what many organizations perceive as brands are in fact just names. Whether made up of “names” or real brands with strong equity, a portfolio of multiple brands drives complexity and cost—such as the costs for keeping a brand top of mind, continuously refreshing the creative, and protecting your trademark.
Click here to read the full article. |
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale and how our services can help your brand excel, e-mail info@siegelgale.com. |
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