Already with an established presence in London, Siegel+Gale
recently reinforced its commitment to the region by shoring up its leadership team.
Leading the London office as Managing Director, Fred Burt will be responsible for managing and growing the firm's capabilities in the UK and Europe, while Martin Svensson breaks into the role of Business Development Director for Europe.
Both Burt and Svensson bring exceptional thought and talent to the firm with business development experience across a myriad of global markets and industries.
"Fred and Martin are two exceptional talents and will continue the momentum that we have
Events
Utilizing Growth for Strategic Advantage
Siegel+Gale is proud to sponsor the 4th Annual Growth, Innovation, and Leadership 2008: A Frost & Sullivan Congress. Join us in San Francisco September 14–16 to learn about innovative strategies, research, and solutions to maximize your company’s growth opportunities to help dominate the competition.
The event brings together senior-level executives from a variety of industries including aerospace and defense, chemicals and food, energy and power, healthcare and life sciences, and communication technologies.
Siegel+Gale's Larry Vincent, Group Director, Strategy, will lead a discussion at the conference on "Making Your Brand a Competitive Advantage," addressing how brand activities can support top-line organizational growth. Clients and friends of Siegel+Gale are eligible for reduced conference rates.
For details, please visit
http://www.frost.com/GIL
or contact
Jenna Vallejo for the Siegel+Gale discount code.
Jenna Vallejo
Siegel+Gale
T 310 312 2243
jvallejo@siegelgale.com
Burt and Svensson's combined ability to recognize new business opportunities will continue to help Siegel+Gale leverage the art and
"I'm thrilled to be joining Siegel+Gale at this important time for the business," said Burt. "With myself and Martin joining the team, we will be looking to capitalize on this momentum in the UK and Western Europe as well as in fast-growth European markets."
Case Study
Expanding the Reach of the Pink Ribbon
The day after your diagnosis, through chemotherapy, radiation, and every lock of hair lost...it's there.
For breast cancer survivor Lori Scott, Breastcancer.org was always there.
"Breastcancer.org saved my life," Scott said. "When I was diagnosed, I was terrified. Some other resources I used confused me or made me even more fearful. I was so relieved when I found Breastcancer.org–the information always answered my questions." she added.
With 1 in 8 women expected to get breast cancer during her lifetime, Breastcancer.org will continue to be more than just a presence in women's lives–it will become the ultimate survival kit.
Siegel+Gale was honored to help the world's most trafficked website for breast cancer news and information arm itself as one of the staunchest warriors the disease has ever faced. Siegel+Gale gave the organization a new identity–one that symbolizes the alliance between Breastcancer.org and its members.
With its new identity, Breastcancer.org needed one final weapon to add to its arsenal–a website stocked with enough research, support, and preventative information to turn breast cancer victims into survivors.
Breastcancer.org gathered input from thousands of site users, including breast cancer patients and their families. The new site strikes a balance between creativity and functionality, making the user experience more friendly, intuitive, and helpful to both frequent and new users.
Breastcancer.org founder and president, Marisa Weiss, M.D said the site gives women and their families the best medical answers for diagnosis, treatment, and prevention.
"Our renewed bold determination will make it easier for us to help eradicate this dreadful disease from the face of the earth," Weiss said.
Customer loyalty continues to be a hot topic among marketing professionals. Much discussion centers on getting customers to recommend your product–in your case, a hotel–to someone else.
The question is: Why should a guest recommend your hotel? Why should they want to come back? How do you create fresh and engaging ways to make a guest's stay special? After all, service and accommodations at your hotel should not only be high quality, they should be distinctive and memorable.
Idea #1: Think outside the cookie. How can you differentiate your hotel?
Idea #2: Create "freedom in a framework." How can each hotel express its individuality along with the corporate brand?
Idea #3: Tune in to younger guests. How can you appeal to younger audiences?
Idea #5: Get a grip on your visual identity. How can you use your brand to strengthen guest relationships?
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Mindy Sabella Director of Marketing 437 Madison Avenue New York, NY 10022 T 212 817 6649 F 212 817 6680 msabella@siegelgale.com |
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http://www.siegelgale.com/mail/si0807/