services / research  / strategy  / naming  / simplification  / design  / interactive  / communications  / governmentsolutions 
+ overview
+ our approach
+ the impact of our work
+ why government has
   difficulty communicating

+ thought leadership
+ focus on Washington

 
Our approach

True simplification involved reconceptualizing and redesigning touch points to provide clear and helpful information in an audience-focused and cost-effectve manner.
 
We use communications strategy, content management, information design, user-centered research, and plain-language writing to streamline, recast, and redesign government touch points into simple, transparent communications that increase comprehension and enhance satisfaction.

How we do it

Information architecture
We organize content so that its order, flow, and hierarchy are intuitively sensible. View Case »

Language simplification
We transform complex information into everyday language that is clear, easy to understand, and free of jargon.
View Case »

Information design
We use the power of information graphics to clarify dense reams of data, illustrate key concepts, emphasize items of importance, and draw attention to items that require action. View Case »

Process streamlining
We look at work flows to identify redundancies, confusion, and inefficiencies, while highlighting opportunities to save time and money. View Case »

User-centered research
We use a suite of state-of-the-art research tools, including online panel testing and live usability testing, to evaluate touch points for comprehension, perception, design, and communication effectiveness. View Case »