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Aug 24th, 2010 by Siegel Gale

Siegel+Gale Bolsters Capabilities in San Francisco with Appointment of Nikolas J. Contis, Director, Strategy

SAN FRANCISCO, AUGUST 24, 2010 – Global strategic branding firm Siegel+Gale, today announced the appointment of Nikolas Contis as director, strategy of the firm’s San Francisco office.

With over 20 years of strategic branding experience, Contis brings a wide range of experience in industries including technology, entertainment, financial services, consumer, retail and tourism. In his new role, Contis will oversee the development of branding programs for clients throughout the West Coast.

“Adding Nik to the team in San Francisco helps us create an even stronger position with brands in the Bay Area,” says Jason Cieslak, managing director of Siegel+Gale’s West Coast offices in Los Angeles and San Francisco. “Nik’s broad range of branding experience from brand strategy and architecture to naming is an essential asset for us as we continue to build brands along the West Coast.”

Having worked in a variety of industries, Contis was instrumental in the development and implementation of high profile branding programs for clients such as Microsoft, Blackberry, Nokia, CNN, Disney, Charles Schwab, Procter & Gamble, Coca-Cola, PepsiCo, Nestlé, The Gap, Levi’s, Hugo Boss and The Venetian in Las Vegas.

“Siegel+Gale has already established deep relationships with many influential brands in the region,” says Nik Contis, director, strategy. “I look forward to leveraging my experience against Siegel+Gale’s unique philosophy on simplicity as a foundation for building world-class brands.”

Nik holds a Bachelor’s Degree in English from the University of California, Los Angeles.

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Aug 17th, 2010 by Siegel Gale

Siegel+Gale Develops a New Brand Platform and Identity for the United States Mint

Repositions brand by Connecting America through Coins

NEW YORK, August 17, 2010 – Global strategic branding firm Siegel+Gale, today announced the development of a new brand promise and identity for the United States Mint, a bureau of the United States Department of the Treasury.

The new brand promise, Connecting America through Coins, communicates the widespread influence the United States Mint has on Americans’ everyday lives—highlighting coins as not only a powerful link between American values and commerce, but the basis for everyday moments shared among us. From enabling commerce to initiating the start of sporting events and even helping children learn to count—the coins produced by the United States Mint connect us in various ways.

The new promise and identity were developed based on four objectives: to strengthen the identity and level of awareness with the public, to increase sales of collectible coins, to increase the uptake and use of dollar coins and develop and further build a reputation for the organization as the only legal manufacturer of American coins.

“As the world’s largest coin maker and sole authorized manufacturer of American coins and official medals, the United States Mint has an incredible impact on the American economy,” says David Srere, co-president and chief executive officer, Siegel+Gale. “But, the American public has had little understanding of how the United States Mint touches their lives outside its role of enabling commerce. While recognizing President Obama’s call for openness and transparency in government, we wanted to develop a simple and elegant promise that would act as a foundation for the United States Mint to more clearly communicate the influence it has on us all.”

An accompanying visual identity enlivens the promise with the symbol of a coin flipping in the air to demonstrate the optimistic spirit of America and the inscription of “e pluribus Unum” as a reminder of the nation that brings us all together.

The first phase of the United States Mint’s brand rollout includes the simple and elegant design of packaging for the organization’s highest selling retail item—the Annual Sets. The new brand positioning and identity will be displayed on all the Annual Set packaging, beginning with the 2011 sets.

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Jun 23rd, 2010 by Siegel Gale

Siegel+Gale Expands Research Insights Practice with Directors Brian Rafferty and Donna Thacher

NEW YORK and LOS ANGELES, June 23, 2010 - Global strategic branding firm Siegel+Gale, today announced the appointment of Brian Rafferty as global director, customer insights and Donna Thacher as research director.

Both with extensive quantitative and qualitative research experience, Rafferty will manage global projects from the New York headquarters, while Thacher manages research initiatives in Siegel+Gale’s West Coast offices. Each will be responsible for developing and implementing innovative research techniques that will uncover deep customer insights and inform clear, credible and compelling brand-building programs.

“Adding Donna and Brian to Siegel+Gale’s well-respected research capabilities firmly positions the company as a global leader in research,” says Lisa Bertelsen, global director, research insights. “Developing world-class branding programs that distinguish our clients from their competitors relies on cutting-edge methods, products and technologies employable from every Siegel+Gale office. Using various methods yields a range of key insights that boost client confidence and validate predictive results.”

Rafferty brings more than 15 years of experience in brand strategy and positioning for both Fortune 500 brands and emerging companies in financial services, professional services, high technology, retail, consumer goods, non-profit, health care and biotechnology. Prior to joining Siegel+Gale, he worked as managing director of research and strategy at The Brand Union, where he led projects for clients, such as Pernod Ricard, BlackRock, Ortho Clinical Diagnostics/Johnson & Johnson, HP, Coca-Cola and Alcatel-Lucent.

“Customers’ attitudes and opinions are extremely diverse and the greatest challenge is turning findings into insights that can drive business for brands,” says Brian Rafferty, global director customer insights. “By remaining at the forefront of new research techniques, we can help clients deepen their relationships with customers and create a more memorable brand experience.”

Rafferty has a math and physics baccalaureate from the Lycee Pasteur in France and is a graduate of Princeton University.

Thacher’s career includes 20 years working at Dailey & Associates Advertising. There she designed and managed research processes for clients, including Hilton Hotels, Princess Cruises, Neutrogena, Lawry’s Foods, Nestlé, Intuit, HealthNet and the California State Lottery.

Thacher graduated from California State University, Fullerton with a bachelor of science in political science.

“I’ve always respected Siegel+Gale’s proprietary research approach to building powerful brands throughout the West Coast region,” says Donna Thacher, research director. “From media and entertainment, to high tech and digital, brands today must use both traditional and nontraditional research strategies to understand the audiences they serve. Siegel+Gale sees this as an opportunity to build customer-focused brands that are both locally and globally relevant, and I’m excited to join the team.”

Rafferty and Thacher are just two of the newest additions to Siegel+Gale’s growing Research Insights practice. Over the past year, the group has doubled in size, extending research and analytics capabilities to Siegel+Gale’s global offices.

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Jun 10th, 2010 by Siegel Gale

Siegel+Gale Appoints Justin Peters as Global Executive Creative Director

NEW YORK, June 10, 2010 – Global strategic branding firm Siegel+Gale today announced the appointment of Justin Peters as global executive creative director.

Having solved business challenges through design for top-tier business, consumer and government brands in North America, the Middle East, Europe and Asia for two decades, Peters brings a breadth of global experience to clients served through Siegel+Gale’s eight offices worldwide.

In his new role, Peters will lead an inspired, global, creative community that develops surprisingly fresh design strategies, stories and experiences for growing brands.

“With Siegel+Gale continuing to expand, his internationalist perspective is simply crucial for our creative teams that are across all media,” says Howard Belk, co-president and chief executive officer.” After five years of demonstrating passion, dedication, creative magic and respect for clients and staff—it’s clear that Justin is the right person to lead the firm into the next evolution of brand design.”

Since joining Siegel+Gale in 2005, Peters has led creative development for clients in the New York, London and Dubai offices. He began his travels in 2008 when he left the New York office to champion creative branding solutions for clients in London. In 2009, Peters relocated to Dubai to deliver world-class creative strategies to a variety of clients in the Middle East. While there, he lectured at universities across the United Arab Emirates and was a recurring panelist on Dubai talk radio.

“It’s been a privilege to work for Siegel+Gale in such a variety of regions,” says Peters. “The experience has proven how eager organizations and governments around the world are to build brands that stand out from the local level to the global stage. I look forward to connecting with the creative teams across all of Siegel+Gale’s offices to ensure we’re equipped to help brands meet this challenge.”

In his tenure at Siegel+Gale, Peters has built on a roster of clients that includes: the International Islamic Trade Finance Corporation, Dubai Media Event Management Corporation, Intelsat, GE, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank, Mexico’s Tres Rios Luxury Hotels, Qatar Telecom and the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia.

Prior to joining Siegel+Gale, Justin worked as creative director at Carbone Smolan Agency where, for nearly 15 years, he oversaw the conceptual development, design and implementation of identity programs, print communications, branded environments and interactive experiences for clients including Kodak, Sesame Workshop, Disney, Publicis, Deloitte, Morgan Stanley, Anguilla’s Malliouhana Hotel, The Chicago Symphony Orchestra, and I.M. Pei’s Miho Museum in Shiga, Japan. In 1999, Justin worked directly with President Clinton and the First Lady to develop and launch the Official Symbol for The White House Millennium Council.

Peters holds a bachelor of fine arts degree from The University of the Arts in Philadelphia, and has earned certificates from the Rhode Island School of Design and Parsons School of Design.
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Jun 7th, 2010 by Siegel Gale

Siegel+Gale Middle East Expands Strategy Team with Two Senior Appointments

Group Strategy Director and Strategy Director/Brand Alignment further strengthen Dubai-based brand strategy team

Dubai, June 6, 2010 - The Middle East office of Siegel+Gale, the global strategic branding firm, today announced the appointment of two senior brand strategists, further deepening the expertise available to incumbent and new clients.

As Group Strategy Director, Christina Stanfield will lead competitive strategy and identity creation for business-to-consumer, business-to-business, not-for-profit companies and cultural institutions. Also joining the team in the role of Strategy Director/Brand Alignment is Re Perez. He is charged with providing Siegel+Gales’s Middle Eastern clients with strategic yet practical solutions that make the difference between a brand that exists on paper and one that lives as a part of the organizational culture.

Speaking for Siegel+Gale Middle East, Managing Director Tarek Sultani commented, “These new appointments are a reflection of our intention to provide the highest possible level of brand counsel, insight and experience to our clients and prospects in the region.”

Stanfield spent the 1990s creating customer-facing communications and brand experiences for clients in the media, packaged goods and luxury industries, including Condé Nast, Kellogg and LVMH. After completing an MBA at Yale in 2001, she worked on brand strategy projects for organizations such as BrainReserve, Prospero Consulting, Wolff Olins, Avenue A/Razor Fish and ?What If!. Stanfield also worked on brand portfolio management projects for clients such as Accenture, Avon, GE, Johnson & Johnson, Kaupthing, McDonald’s, Merrill Lynch, Millipore, PAHO, Pepsi, Procter & Gamble, Target, Unicef and The Wall Street Journal.

Prior to moving to Dubai, Stanfield held positions that gave her the opportunity to live and work in New York City as well as in France, Germany, Iceland, India, Scandinavia and the UK. Her travels have honed her understanding of how global brands can leverage cultural differences. A prime example is her work on the re-launch of GE Money, which currently operates in 55 countries and holds over $215b in assets.

Re Perez’s insatiable appetite for brand excellence has propelled him on an upward trajectory through BrandLink, Interbrand and other top consultancies to his new role at Siegel+Gale. Throughout his career, Re has developed methodology and formalized processes to enable true integration of research, strategy, creative and change management and brought these best practices to brand managers and human resource executives. A brand strategist at heart who specializes in brand alignment, employer branding and culture transformation, Perez has consulted in a range of sectors including professional services, pharmaceutical, healthcare and technology. Client projects include Abbott Labs, AREVA, GE Money, Intel, TD AMERITRADE, Lilly, Nielsen Company, Novo Nordisk and Xerox. Born and raised in the United States, Re now lives in Dubai.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world’s most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Natalia Weston at +971 4 425 8600 or nweston@siegelgale.com.

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Jun 4th, 2010 by Siegel Gale

Siegel+Gale Committed to Building World Class Brands from Saudi Arabia

Demonstrates Strategies for Success at Saudi Brand and Communications Summit

DUBAI, May 30, 2010 – Global strategic branding firm Siegel+Gale today deepen its commitment to delivering elegantly simple strategies, communications and brand experiences in the Middle East—announcing its support of the Saudi Brand Communications Summit in Riyadh, Kingdom of Saudi Arabia (KSA).

On June 6, 2010, Siegel+Gale Co-President and Chief Executive Officer Howard Belk will share insights on the benefits of successful brand strategies in the KSA.

“The Kingdom is slated for strong economic growth over the next decade,” says Tarek Sultani, managing director, Siegel+Gale Middle East. “With extensive experience in the region, Siegel+Gale is equipped with the brand tools necessary to help emerging Saudi companies distinguish themselves in this thriving economy. Combined with our brand building work for King Abdullah University of Science and Technology (KAUST), the International Islamic Trade Finance Corporation, and Saudi Aramco, our participation in the summit further reflects our commitment to bringing global expertise into the Saudi communications sector.”

Featuring the brand work created to support the KAUST brand, Belk will share the benefits of branding can be used to advance private and public sector organisations inside the Kingdom and around the world.

Siegel+Gale is a sponsor of the summit, being held June 5-8, 2010. The summit is presented in partnership with the Riyadh Chamber of Commerce and Industry and will address a broad cross-section of branding and communication challenges.

# # #

About Siegel+Gale

Siegel+Gale is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world’s most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Natalia Weston at +971 4 425 8600 or nweston@siegelgale.com.

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May 26th, 2010 by Siegel Gale

Kathleen Kindle Rejoins Siegel+Gale as Strategy Director

LOS ANGELES, MAY 26, 2010 - Global strategic branding firm Siegel+Gale today announced the appointment of Kathleen Kindle as strategy director.

Rejoining the firm after a 10 year hiatus, Kathleen Kindle returns with more than 16 years experience in strategy, marketing and communications. In her new role, Kathleen will be leading branding engagements for a range of clients—including Qualcomm and Microsoft.

“We’re known for simplifying complex brand problems, especially in the technology space,” says Larry Vincent, group director, strategy. “To deliver that kind of work, it takes someone like Kathleen, who has an uncanny ability to sort through the extraneous material, find the core idea in a brand, and then express it in a clear and compelling way. The fact that she has solved so many of these brand challenges across so many industries, and developed a cadre of talented strategists along the way, is a bonus. She will play a critical role in our work going forward.”

Kindle’s professional background includes branding and creative strategy experience in the automotive industry, packaged goods, consumer electronics, financial services and the public sector.

“I’ve always been inspired by Siegel+Gale’s ‘Simple is Smart’ philosophy and inherently believe that it is the right framework for building and creating all forms of brand experiences and communication,” says Kindle. “I’m thrilled to be rejoining my colleagues in Los Angeles for a second time, and am excited about working with such a wonderful team of nice, smart and unstoppable individuals.”

Prior to joining Siegel+Gale, Kathleen worked for TBWA\Chiat\Day where she developed insightful creative strategies for Infiniti, Whiskas, Pedigree, SaraLee, Principal Financial Group. Her brand and digital strategy expertise has also been put to use for the Los Angeles County Department of Public Health, the Metropolitan Water District, Whole Foods, Cedars-Sinai, St. John’s Medical Center, Nissan and Infiniti. With Siegel+Gale, Kathleen’s past brand development projects have included Charles Schwab, Amgen, Countrywide Home Loans, PIMCO, Pacific Life, IndyMac Bank, PacificCare, and many e-startups.

Kindle has a Master’s Degree in professional writing from Carnegie Mellon University in Pittsburgh, and an undergraduate degree in English Literature and History from Ohio Northern University.

# # #

About Siegel+Gale

Siegel+Gale is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world’s most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.

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Apr 30th, 2010 by Siegel Gale

Siegel+Gale Appoints Branding Veteran Steve Santangelo as Strategy Director

NEW YORK, April 29, 2010 - Global strategic branding firm Siegel+Gale today announced the appointment of Steve Santangelo as strategy director.

With more than 25 years of experience in branding and marketing, Santangelo brings deep industry knowledge and unique problem solving skills to Siegel+Gale’s growing roster of clients. In his new role, Santangelo will lead branding engagements for a range of clients—building world-class brands through the lens of simplicity.

“Siegel+Gale continues to experience tremendous growth across geographies and industries,” says Renee Peet, group director, strategy. “With his depth and breadth of global experience, Steve is a great addition to our team and our ability to continuously exceed our clients’ expectations. We’re delighted to have Steve join us, as he brings both an impressive portfolio of strategic brand work and the leadership abilities needed to keep our accomplished team of strategists challenged and motivated to continue delivering superior brand strategies.”

Santangelo’s professional background includes strategic branding experience in technology, financial services, consumer products and nation branding.

“I’ve always had great respect for the creative and strategic solutions coming from Siegel+Gale,” Santangelo said. “A lot of people know the firm for its ’simple is smart’ philosophy, but it’s something the firm lives out in every aspect of an engagement. Everyone—from the strategists to designers, researchers and project managers—dedicates themselves to creating elegantly simple solutions, communications, and experiences for brands around the world, and I’m excited to join such a passionate and committed team of individuals.”

Prior to joining Siegel+Gale, Steve was senior director of consulting at FutureBrand North America and Middle East. During his tenure he led branding engagements for a variety of clients including Underwriters and Laboratories Saudi Aramco, Nakheel, Batelco, Bahrain International Airport and LeisureCorp. Additionally, Santangelo helped bolster FutureBrand’s country branding practice as the lead developer of the firm’s annual Country Brand Index. He also led the repositioning of Qatar and St. Lucia and provided brand consulting for Peru, Mexico, Hungary, Singapore and Australia.

Steve holds a Bachelor of Arts degree with a double major in government studies and philosophy from the University of Virginia.

# # #

About Siegel+Gale

Siegel+Gale is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world’s most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.

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Apr 19th, 2010 by Siegel Gale

Siegel+Gale Offers Key Branding Insights to Marketers at The CMO Club Thought Leadership Summit and ad:tech Conference

NEW YORK and SAN FRANCISCO April 19, 2010 – Global strategic branding firm Siegel+Gale is sharing some of its most inspiring and innovative brand and marketing strategies with audiences from coast to coast.

On April 21st, co-president and CEO David Srere will speak at the CMO Club’s Thought Leadership Summit in New York, while Thomas Mueller, global dynamic media director, addresses the audience at ad:tech San Francisco.

In his presentation, David will challenge chief marketing officers (CMO) to explore their organizational purpose—the difference an organization seeks to make in the world. CMOs will learn how to use Purpose—an inside-out marketing approach—as a powerful brand alignment tool that transforms employees into brand ambassadors.

At ad:tech in San Francisco, Thomas Mueller will address a gathering of interactive marketers in a discussion about digital demographics. Specifically, Thomas will stress the importance of connecting with the boomer generation—a highly influential group of consumers. Thomas will reveal key insights into the boomer mindset and share the case studies of three organizations that have implemented successful campaigns targeting this group.

Speaking at the CMO Club and ad:tech offers Siegel+Gale two unique opportunities to share its “Simple is Smart” branding perspective with the marketing community.

Tailored exclusively for top marketing executives, The CMO Club was created as a forum for CMOs to gather in a free-flowing exchange of knowledge and insights. The club was founded in 2007 and today serves over 700 members.

Known as “the event for digital marketing,” ad:tech San Francisco represents one event in a large lineup of conferences and events produced by ad:tech expositions, LLC. ad:tech produces interactive marketing events held in New York, San Francisco, London, Paris, Shanghai, Singapore, Sydney and Tokyo.

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