Passing Lane - Hyundai’s Best Chance to Become a Bigger Player May have Arrived
Calming fears with a give-back promotion can be viewed as “a cheap promotional trick,” explains Alan Siegel, chairman and CEO of strategic branding company Siegel+Gale, New York and Los Angeles. “But customers have to feel pretty good about Hyundai’s promotion. Here’s a company that’s willing to give them a shot. And if it doesn’t work out, and they have to return the car, they’re not penalized. Their credit isn’t hurt.” Click here to read entire article.