Analysts say that the demise of Baugur in the UK should pass by relatively unnoticed by consumers. Fred Burt, managing director of brand consultants Siegel+Gale, adds: “For all Baugur’s financial woes, it has a good sense for retail brands. That is why Baugur’s brands all feel distinct, relevant and deserve their place on the high street.” Nick Bubb, a retail analyst at Pali International, says that the group has “a real hotch-potch of interests, but the iconic status of House of Fraser and Hamleys in particular means there will be a lot of takers for what’s up for grabs - all down to the strength of these well-known brands.”

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