Brand Transparency - A Conversation with Alan Siegel of Siegel+Gale
Last week, I received a copy of Siegel + Gale’s report, “Siegel + Gale Simplicity Survey: A Clarion Call for Transparency” If you know anything about me, then you know that I am a big advocate of simple, clear and straightforward marketing messages and using common sense in marketing. I’m anti-shock advertising and hard sales messages. Consumers don’t have time to translate corporate rhetoric to try to figure out what you’re telling them. If you don’t get your message across quickly, you’ve wasted your time and money. Never has the need to be transparent been more crucial than it is during an economic downturn when consumers are actively searching for honest companies to do business with.