Can the Apple Brand Thrive After Steven Jobs?
NEW YORK (AdAge.com) — Can Brand Apple survive without Steve Jobs? The maker of the world’s most coveted electronic devices is about to find out.
Jobs announced he’s stepping down from day-to-day management of Apple until June while he copes with a health problem he called “more complicated than I originally thought.”
Apple will have a tougher time if Mr. Jobs’ health forces him out of the company permanently. “If he were to leave it would be very complicated; Apple has the most unique, compelling, consistent voice of any company,” said Alan Siegel, founder of branding firm Siegel & Gale.